Buyers and sellers want more from their agent (or potential agent) than just a sales pitch. They have the WIIFM ("What's in it for me?") mentality. So give them what they want. Give them the information they are looking for and be there for them when they need your services.

Blogging is a great example of using the internet to provide valuable real estate information to our communities. Our websites are another great source. We can provide buyers tips on selecting an agent, buying their first home, or knowing what features best contribute to a home's value. Sellers can learn how to stage their home, price their property to sell, and how to get effective marketing from their agent.

Make getting the information simple...don't hold it hostage! This will make it more likely that these buyers or sellers will return for more information from their "resource"--their agent. If you're not their agent now, you may be someday down the road once you build credibility and trust.

Of course this all means that you have to become knowledgeable about the information you are providing, which will only build your potential to better educate your clients.

In the market that I am in, Naples has had its share of ups and downs. This is an important time to give people the information they need to make the best decisions for their situations.

Good luck!

Ken Fish
Premiere Plus Realty Co.
(239) 860-6521
Website: www.KenFishSells.com

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