Feeling Special

I was talking recently with a friend of mine and we both agreed that what we really wanted in life was to feel special.  We wanted someone in our world to look at us and tell us how important we were to them, how we had impacted their life, how they couldn't imagine life without us.  Being single currently, we both had the idea that having a significant other would be the optimal way to accomplish this goal.  However, for me, it's not the only way.

The Universe Provides In Many Ways
You see, I have a lot of friends, and my friends are VERY good at appreciating me.  And then there are my clients, who very often send me loving messages of appreciation for something I wrote in an article or my book or for a product I designed to help them with their business.  In short, there are many ways I can find to feel special.

There's Always Room for More
But I have engineered my life to provide this.  I have surrounded myself with appreciative people.  I have spoken openly about my feelings to my clients, so my clients feel like they can do the same with me.  I appreciate others regularly, so they tend to respond in kind.  And yet, even with all of this positive reinforcement, there are times when I'm feeling blue and would like to feel just a little more special. 

Everyone Wants to Feel Special
The last sentence made me a little nervous to write because I'm sitting here thinking what a great life I have and I'm wanting to feel even MORE special?  How ungrateful is that!??!  But it's not ungrateful - I am grateful for each and every moment in which I am feeling special.  And I love the feeling, so I want more.  It doesn't make me a bad person, it makes me human. 

Your Clients Are Human Too
It's utterly human to want to feel special.  And many people don't have ANYONE in their lives to make them feel that way.  If you take a few minutes out of your day to recognize someone, to take their feelings into account, to show them that they really DO matter to you, then you have found the secret to creating the ultimate referral machine for your business. 

Why People Refer Business

Because the people who refer business to you are the ones who are passionate about you.  And the way people become passionate about you is if you can create an experience that they can connect to on a positive emotional level.  Making someone feel special and valued or even loved is a great way to create that positive emotional experience. 

Find A Way To Create That Feeling
So, as usual, I'm going to encourage you to start right now.  Turn to the first person you see after reading this article and do something that makes them feel appreciated or special in some way.  Watch their face light up as they realize the joys of being valued. 

Build a System

Then, take a look at your business and see how you can build in some systems to help your clients feel valued.  Remember that sincere words of appreciation often go further than a gift certificate and a hug can convey emotions that could never be said in a business context.  It doesn't have to cost you money to be effective, you just have to mean it.

My Appreciation 

Sometimes it feels as though my words go out into the ethers and disappear.  So the emails that I receive are always gratefully received.  It's nice to know that someone is listening and getting value from what I'm offering.  Thanks for reading.