Ever feel like you need a boost in the motivation department? Recruiting in real estate during the summer can make a person feel depressed, leaving endless messages for people that are otherwise occupied, most likely with some fun diversions. Emails are answered with an auto-response that the agent is out of the office on vacation until next week. Meetings are postponed or cancelled. It all just adds up to a loss of motivation.

As a recruiter, how do you keep your motivation intact? 

• Stay positive! There are no instant results in recruiting; your success today is based on the contacts you made 3-4 months ago (sometimes 3-4 years!) and tomorrow's success is based on what you do today. Stop looking for a quick fix, or instant gratification, and keep going.
• Continue to leave messages, continue your emails, and continue sending direct mail. Refocus your efforts to the prospects you can reach, and that you can meet with. Every single agent in your area does not go on vacation in July and August.
• Many new licensees are licensed in the summer, when they have more time available to devote to a new career in real estate. Many experienced agents are contemplating their move now, so they can execute their new business plan in the fall. Hiring does slow in the summer, but it does not stop.
• Finally, lower your expectations. You will burn out if you expect to maintain the highest level of motivation throughout an entire year. Plan your own vacation during this time, schedule yourself for some R&R and let go for a few days.

Put down the self help books, turn off the pod casts and take a break. You will come back refreshed and with an internal motivation you can't buy in stores or subscribe to in a feed reader.