Do you     Does someone you know :0)  operate their Real Estate business like this:

a)  Advertise themselves (usually with their facial photo where someone can sit on it)

b)  Bang a For Sale sign into the ground (on that special angle that makes others cringe)

c)  Create an ad for the paper (maybe run it if they had a deal close that week) 

d)  Download the listing onto the local MLS (no other sites of course, that would take too much time)

e)  Encourage their office to show it ("come on, I showed your mobile home last week")

f)  Figure an Open House couldn't hurt (haven't met Nosy Nora next door yet)

g)  Get on their knees and pray that it will sell !  (not that this would hurt in any way!)

This is the way that Real Estate has been practiced for the past 100 years (or so it seems)! And, it is still the way many Realtors operate today, however . . .
these traditional methods have proven to be less and less effective.  That is why the latest technology and proven consumer innovations which go far beyond this antiquated ABC approach, need to be considered, implemented and co-ordinated with good old commen sense and a Golden Rule attitude.

We have to be seen as the Professionals we are.  Continually striving to provide the best of service and innovation to our clients.  Doing everything in our power to represent them with integrity and competence.  No more excuses about how you don't trust computers.  Forget about using their home as a lure to attract clients.  If you don't know how to market you, your business or real estate in the new millenium than hire someone who does, or take a course, ask . . .   help yourself to all that is available.

In saying this, don't forget the common niceties that your Grandmother taught you:

1.  Remember your manners - be on time!

2.  ALWAYS send a hand written thank you note ( I send 5 a day)

3.  Have respect for another's property - take off your shoes

4.  Ask everyone, "who do you know"? Find out what is happening in others lives

5.  Live the Golden Rule:  Do onto others as you would have them do onto you.  This will always be the answer you are looking for for any question.

I would love to hear what others are doing that is BEYOND the traditional ABC's and also the lessons you've learned along the way.  Together we can finish Great in 2008!