Do you     Does someone you know :0)  operate their Real Estate business like this:

a)  Advertise themselves (usually with their facial photo where someone can sit on it)

b)  Bang a For Sale sign into the ground (on that special angle that makes others cringe)

c)  Create an ad for the paper (maybe run it if they had a deal close that week) 

d)  Download the listing onto the local MLS (no other sites of course, that would take too much time)

e)  Encourage their office to show it ("come on, I showed your mobile home last week")

f)  Figure an Open House couldn't hurt (haven't met Nosy Nora next door yet)

g)  Get on their knees and pray that it will sell !  (not that this would hurt in any way!)

                                                                                   

This is the way that Real Estate has been practiced for the past 100 years (or so it seems)! And, it is still the way many Realtors operate today, however . . .
these traditional methods have proven to be less and less effective.  That is why the latest technology and proven consumer innovations which go far beyond this antiquated ABC approach, need to be considered, implemented and co-ordinated with good old commen sense and a Golden Rule attitude.

We have to be seen as the Professionals we are.  Continually striving to provide the best of service and innovation to our clients.  Doing everything in our power to represent them with integrity and competence.  No more excuses about how you don't trust computers.  Forget about using their home as a lure to attract clients.  If you don't know how to market you, your business or real estate in the new millenium than hire someone who does, or take a course, ask . . .   help yourself to all that is available.

In saying this, don't forget the common niceties that your Grandmother taught you:

1.  Remember your manners - be on time!

2.  ALWAYS send a hand written thank you note ( I send 5 a day)

3.  Have respect for another's property - take off your shoes

4.  Ask everyone, "who do you know"? Find out what is happening in others lives

5.  Live the Golden Rule:  Do onto others as you would have them do onto you.  This will always be the answer you are looking for for any question.

I would love to hear what others are doing that is BEYOND the traditional ABC's and also the lessons you've learned along the way.  Together we can finish Great in 2008!

 

 
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10 Comments on The ABC's of Real Estate Marketing

JUL
17
223,287 Points Outside Blog

Susan

Great post it hits the target on wish, hope and pray marketing. Unfortunately wish hope and pray marketing seems to be the plan of choice for a number of people in the real estate business. It's called cash and burn.

Good luck and success

Lou Ludwig

3:32pm • #1
2 Featured Posts Localism Sponsor

Lou -  Thanks for popping in.  I like that term "cash and burn" and I'll remember it as something to avoid!  Success to you too.

3:36pm • #2
JUL
18

Susan....As a Real Estate broker myself, I got tired of the "cash and burn" type of marketing strategy that seems to be the standard, go-to plan that is as expensive as it is ineffective in today's market.  Frustrated by this situation and knowing that there just HAD to be a better way (especially with the growing importance of the internet), I decided to create my own Public Listing Service & Social Networking platform for the ENTIRE Real Estate Industry....its called "HutHub", and you can check it out at:

http://www.HutHub.com

Its like a cross between MySpace and Craigslist for Real Estate.....it provides the Social Networking capabilities of MySpace (without the clutter), while providing FREE Property Listings / Wanted Ads like Craigslist (without the sprawling, time-sensitive content).  The goal is to have Private Individuals and local Real Estate Professionals interact DIRECTLY with eachother.....NO lead generation systems, NO wasted money on expensive traditional ads, NO cold calling or junk mail.....just a FREE platform for everyone in the Real Estate Industry to easily communicate & find eachother.

Since HutHub is currently in its BETA release, I'd love to set up an account for you, and obtain your feedback, and possibly have you blog about your experience with HutHub if you find it worthy?  Send me an email if you are interested, and I will setup an account for you with full privileges.

Take care, and best wishes for your success.

4:18am • #3
110,007 Points

Susan, great advice. I like your thoughts on this. The old meets the new in the 21st century. I believe there is a way to combine the best of the old and incorporate it with the new and have tremendous success. Your acknowledgement of this clearly shows that you are well on your way.

Thanks

Bo

8:38am • #4
2 Featured Posts Localism Sponsor

Peter - congratulations on being so pro-active in the real estate market.  Knowing there is a better way and doing something to bring about change is the way forward.  Thank you for your comment and for your kind offer.  I'll definitely look into HutHub and get back to you.  Be great in 2008,

 

10:42am • #5
2 Featured Posts Localism Sponsor

Bo -  thanks for your kind comment and for popping by.  Good manners may seem outdated to many people now but I believe that is what makes many of us stand out from the crowd these days (sadly).  Continued success to you,

10:44am • #6
JUL
20
115,283 Points

Hi Susan, Great post!! Good ideas at the eventual stage of your post is very impressive. Thanks for sharing these things with us. Looking forward to other posts of yours as well.

Best - Sash 

7:04am • #7
2 Featured Posts Localism Sponsor

Sasha - glad you liked it and thank you so much for stopping by and leaving your kind words.

8:13am • #8
JUL
21
3 Featured Posts Outside Blog Hit Router

Hi Susan,  after reading the 3R's of real estate, how could I pass this up?  You sure do know your alphabet.  Another great post!

Dick Beals

10:02pm • #9
2 Featured Posts

I really love the marketing part of this job, but its easy to be passive and wait for business to happen. I try to do 3 things a day that will help me grow my business. Every little thing helps!

11:52pm • #10

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Susan Emo RE/MAX

Gananoque, ON

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Riverview Realty Ltd - Brokerage - 1000 Islands Canada

Office Phone: (613) 382-2211

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