I believe gone are the days that these new generations of home buyers are going to drive around town in a car with a Realtor to buy their home.  Yet we are also not ready for on line home purchasing experience either and this is where we have the twist over our competitors we call our idea, "it is not your father's real estate company". 

We offer to give ½ to 2/3 of our agent's Commission back to the customers, why? For two reasons. First, the agents in most companies get paid up to 90% of the gross commission, second the companies spend considerable amount in advertising to compete with each others, while trying to differentiate very little substance in between them so once people know about our cash back program it saves us sizeable amount in advertising, given that consumers are coming to us for the cash back programs our compensation would be a great deal less by percentage while our agents can have a great income off the volume.

NEXT WE OFFER AN UNCONDITIONAL COMMITMENT TO OUR CUSTOMER SATIFACTION OR WE WILL GIVE 100% OF OUR AGENTS COMMISSION BACK WITH NO QUESTION ASKED. PERIOD.

it may be another 10 to 20 years before people feel comfortable to buy their home completely on line.  Companies like Re max and Coldwell Bankers can't change fast enough because they are owned and operated by agents and agents don't want to cut their pay plans  but we are seeing more an more people are interested in our marketing campaign. we understand it is not for every one to begin with you must own a computer and Internet so California is a great place to start