If you want to stay on top of Google with your website then you must develop forward thinking.
The Internet changes so fast and almost daily and if you don't keep up you will get left behind.
Optimizing your sites to keep up with your competition is very important. But there is more to it than just optimizing.
Most people spend their time optimizing but neglect the testing.
In marketing there is a rule;
- TEST
- TEST
- TEST
Perry Marshall who is a very successful Adwords Coach and author of successfully using Adwords says that you must always be testing your best against the next tweak.
If you have a winner ad you work on making it better. You test again, throw out the one with the least response, keep the one that is the winner and then do it all over again.
Over and Over again! This is how you get a better ROI.
This is also how you will get better conversion rates on your websites.
You need to test your landing pages.
- What is the conversion rate of your landing pages?
- What is the length of time a visitor stays on your landing page?
- What brought that visitor to your landing page?
Check out this video interview with Tom Leung who is the Google Website Optimizer programmer.
The interview takes place in Seattle.
I love this SEO stuff and if you like cool stuff you are going to enjoy this.
So how about this! Google is giving away Free Website Workouts!
Tom Leung says that all you have to do is go to Google Website Optimizer and fill out an entry form.
Google is looking for forward thinking companies to help take to the next level.
The criteria is that you have not tested your landing pages before, explain why you want to be chosen for the case study.
If Google chooses you as one of the sites that they will work with, you are in for a real treat!
As always Google Website Optimizer is always free so get started today.
Katerina Gasset, CIPS, Realtor ®, Business and Life Coach, Speaker and Author. Reach Katerina at: 561-753-0135
Disclaimer:The information provided herein is supplied by several sources and is subject to change without notice. Wellington Homes Blog does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either express or implied. Entries on Wellington Homes Blog represent the opinions and ideas of the author(s). Wellington Homes Blog does not express the views of International Properties and Investments, Inc or those of the broker.
Copyright © 2008 By Katerina Gasset, All Rights Reserved.. *Google Is Giving Away Free Website Workouts! * Contact Katerina Gasset for Customized Business and Personal Coaching.
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