The IAB has announced that Internet Advertising Revenues are up over 18% year over year, or $5.8 Billion for the first quarter of 2008. That's off the pace of the $5.9 Billion record set in Q4 '07.
Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)
This is good news for Interactive agencies and Internet Marketers. Internet advertising is still one of the most cost effective means of advertising. In my opinion, you should be allocating more of your expense budget towards PPC, SEO, SEM, or another form of web marketing/advertising.
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