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Your House Did Not Sell. Now What?

By
Real Estate Broker/Owner with Charlemagne International Properties BRE# 01147470

Your property was prepared for sale.  You painted, packed away box after box of personal photos and your children's treasures.  You even spruced up the landscape with new sod and flats of flowers. The trees were trimmed and the hardwood floors gleamed.  The location is choice.  The neighborhood is picturesque and the neighbors are quiet. It was debut ready and then some! 

 

You selected your agent with the greatest of care.  Your home was listed with the appropriate fanfare, and agents and buyers paraded through it.  You made it easy to show and a delight to see, but although the comments were positive the offer never arrived.   Now what?  

 

 

 

 

 Let's Start with the Big Picture First:   

The Economy:  The Dow Jones is down and gas, food and loan rates are up.  Consumers are conserving cash.  They want the best deal in town, or they will stay put.  Your property needs to scream VALUE.  It does not have to be the cheapest, but it better be the best value or you'll get to keep it. 

Counter this by keeping up with the comparable.  See your competition and keep track of sales in your area.  Offer the best value on your street and immediate neighborhood.  

 

 

 

 

 

 

The State of Real Estate:  The real estate cycle is always spinning.  It's rising, it's falling, it's flat and it's certainly local.                                                                                                                

Counter this by forgetting about the hot market of 2005 or projections for 2010. Make your decisions based on present market statistics for your locale, not on what was or what might be.  

 

   Now, Let's Get Personal:  

 Your Reason for Selling:  Change drives real estate sales.  If your life is changing from one phase to another, chances are it will involve some real estates changes also.   

 Counter this with a hard look at why you are selling.  You can't put your life on hold while you wait for the glory years of real estate to return, but it might be prudent to consider leasing or delaying the sale if your price does not match today's value.    

Your Property:  Does it standout from the crowd?  Is it elegantly showcased for sale?   

 

 

 

 

 

 

 Is it well maintained?                                                                                                                   

 Counter this by making improvements and repairs prior to placing your property on the market. 

 

 

 

   

Your Price:  When all is said and done, PRICE SELLS!                                                                                

Counter this by adjusting your property's price to present day market values.  Armed with knowledge, facts and preparation the odds are in your favor.


More Seller Tips from Norma!

Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

South Bay Los Angeles cities I sell real estate and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.


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Comments(12)

Chris Miller Nevada Land with Water Rights
Vegas Grand Realty and Property Management - Mesquite, NV
Land with Water Rights For Sale

Price, Price, Price, if everything is as good as you can make , it always come back to the price.

Jul 18, 2008 10:44 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Chris - You're so right!

Jul 18, 2008 11:02 AM
Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Norma, very well put to paper and what we have harped here.  The real challenge is to get your clients to realize this.

Jul 18, 2008 11:06 AM
David M. Childress
Howard Hanna Real Estate Services - Akron, OH
I would love to be your Realtor® in Akron Ohio!

It's also true in the Mid-west. If it is priced right or better there are buyers for it.......everyone wants a deal right now.

Jul 18, 2008 11:17 AM
Barbara Carter
Century 21 Alliance Realty Group - Highland, NY
Serving Your Real Estate Needs in the Hudson Valle

Norma- You did a great job with this right down to the pictures!! It is so true- The homes are all ready everything is prepared but the bottom line is price- Great Post!

Jul 18, 2008 12:12 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Tim -- Thank you and it's worth saying again--bottom line is price is the determining factor in most sales. 

Jul 18, 2008 05:25 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

David -- Buyers are definitely shopping for the best values and the most competitive prices.

Jul 18, 2008 05:27 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Barbara --  Thank you and preparation can only do so much; price must do the rest.

Jul 18, 2008 05:28 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Price, location and condition are the driving factors, but in some markets it takes a while to move inventory. In Sacramento, for example, only 9% of the homes sold in June were above $400,000. But the under $200,000 market -- which was virtually non-existent a few years ago -- is booming. Sometimes sellers need a bit more patience.

elizabeth weintraub sacramento real estate

Jul 20, 2008 05:21 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Elizabeth - Patience is the new "P" along with presentation and price.

Jul 21, 2008 02:12 AM
Colleen Fischesser Northwest Property Shop
NextHome Experience - Chelan, WA
A Tradition of Trust in the Pacific NW since 1990!

Great message Norma! Asking yourself exactly why you're selling is one of the most important questions as seller can ask!

Jul 22, 2008 01:15 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Colleen - Without compelling motivation and a high level of cooperation from the seller, a property can languish on the market for months. 

Jul 22, 2008 04:23 PM