Internet coupon usage is way up but consumers still prefer cutting coupons from the Sunday newspaper to getting them digitally.
A study by Scarborough Research found 11 percent of U.S. households obtain coupons via the Internet - a number that has risen 83 percent since 2005.
Sunday newspapers, where the research shows 53 percent of households get their coupons, remains the No. 1 source for acquiring them. The citizens of these particular cities have shown a trend to read the Sunday newspaper more than the other cities.
Approximately 53 percent of all households acquire their coupons from the Sunday newspaper. The other popular places, in order of percentage, were the mail, which accounted for 35 percent, the in-store variety, which totaled to 33 percent and loyalty cards at 22 percent. The growth that has been seen in the Internet coupon sector though has been the greatest so far. All of the coupon acquisition categories have experienced growth since 2005, according to the Scarborough data, however none at the level of Internet coupons.
Here are a few suggestions for internet coupons:
About 25 percent of Houston-area households clip coupons, according to Scarborough. The top market for coupon-clipping is Milwaukee, where 40 percent of households engage in the consumer behavior.
Other Texas cities looking to pinch pennies are San Antonio at 28 percent, Dallas-Fort Worth at 25 percent, Austin at 20 percent and El Paso at 15 percent.
Where are these consumers shopping? Grocery Coupon Clipping Households shop at mass grocers such as SuperTarget, traditional grocers such as Kroger's, and warehouse clubs such as Sam's Club. However, they are average for shopping at Wal-Mart Supercenter, the grocery store with the highest percentage of grocery shoppers nationally.
The Scarborough analysis also showed that Grocery Coupon Clipping Households tend to spend slightly more money on groceries weekly, $114, versus the national average of $110. They are more likely than the average household to purchase a variety of grocery products across categories -- from pantry staples like coffee and ready-to-eat cereal to health items such as yogurt and energy/nutrition bars.
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