In order to capitalize on the social networking phenomenon, you need to ask yourself some questions....

Who are you?

What are you looking for?

Where do you want this machine to take you?

Why are you here?

When will you have the time?

How do you exchange your ideas?

I am sure you know this but there are oodles and oodles of social sites out on the web to join, and though your first inclination may be to jump on as many as possible, if you become part of too many you will never keep up! Your efforts will be diluted and counterproductive. The idea is to connect, build mutually beneficial relationships, and enjoy a little self expression.

Are you a music buff, does your business fall into or compliment the music world? Then you may like one of these:

Bebo * Imeem * Pandora * Ijigg * Last.FM 

http://www.social-music.info/

Are you an art or photography connoisseur, or perhaps you are trying to promote a creative business endeavor? Here are a few sites for you:

Flickr * Stumbleupon * Mixx * Squidoo * Myspace

Are you a news or information addict, does your business provide a service that would be benefited by the exchange of information? Then here are some sites to check out:

Digg * Reddit * Del.icio.us * Mixx * Twitter * Plurk

Are you part of the video revolution or would video help your business? Then these sites may interest you:

Youtube * Vimeo * Seesmic * Dailymotion * Break * Stumbleupon

Are you looking for business collaboration and networking? Then pop on by a few of these:

LinkedIn * Plaxo * Startupnation * Zoom Info * Biznik

I haven't even scratched the surface with this list, I could literally go on for days maybe even months listing social and networking sites. So how do you choose which to join and spend what little time you have on? Your personality, motivation, business style and/or type will dictate which social sites you should sign up for.

Whichever way you go the trick with these sites is to know the website's demographic, to be active, and like the name says BE SOCIAL. If you are not meeting people, creating rapport, and establishing mutually beneficial relationships these sites will not help you. Like high school the more popular you are, the more people you will meet, and the more visible your business and website will be.

Finally do not fake it until you make it, the posers are easy to spot, and they will eat you up and spit you out. Don't waste your time, if you can not be there and be real find another way to market yourself and your business.

Here are few more sources you may want to check out:

Wikipedia Social Website List

http://www.mobile-social-network.info/

http://www.social-travel.info/

http://www.social-tv.info/

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