Video is quickly becoming a more and more popular way of connecting with the public. It is something that is quick to get your point across, keeps the audiences attention, and attracts readers easier.

So, with more and more people entering into video, the importance of doing it right is so important. Here are a few tips to increase your success with video.

1. Reduce background noise as much as possible. If you are in a noisy area you may not be able to get your points across because your audience will be distracted by other sounds.

2. Use a tripod! It will help steady your picture so you don't give your audience motion sickness.

3. Don't rush! Take your time when scanning a property so that people can soak in all the details of what you are trying to share with them.  Plus if you go too quickly it will make the video jerky and possibly give them nausea

4. Make sure things are lit properly. If your area where you are shooting your video is too dark or too light, it will not give the people the effect you are trying for. The great benefit of video is you can make your audience feel like they are right there in the same room.

5. Use music that goes with your theme. Music helps people to relate to things and helps to give them better memory of a certain thing.

Here are two videos. The first is a video I made in a hurry yesterday to show a rental property to my brother who is moving from Austin, TX back to Myrtle Beach, SC. I made this video in a matter of 5 minutes and spent about 2 minutes doing editing. You will notice that I did not do any of the five things listed above. My guess is that anyone who would watch this video would be turned off in no time.

 

 

Wasn't that video rather boring? Now, this second video was produced by someone at my church for our church to show visitors about all of the different ministries that our church offers. The 5 keys above were used to the fullest extent and the final result was an awesome video that keeps your attention from the beginning to the end. If you watch closely, you will even find me show up a few times throughout the video participating in the many ministries I am involved in. Hope everyone enjoys!

 

 

 

 

I hope these tips help everyone improve their videos and help capture a greater audience with their great works!

 

 
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78 Comments on Using Video to it's fullest! 5-Keys to improve your videos

Very good pointers, as video gets to be more of our business, we must be sure to do it the right way or it will surely backfire! See you like RealBird also, aren't they great people?

07/24/2008 10:21 PM by Akron Ohio Homes for Sale. David M. Childress (Realty One Real Living)


Jeremy:  Thanks for the information.  I am just learning to do this.  What program do you use?  Have you worked with Microsoft Movie Maker?

07/24/2008 10:42 PM by Mary Richards (Reece & Nichols Realtors)


Mr. Jeremy, I really enjoyed your video on your church.  I couldn't take my eyes off of it it moved along and kept my attention.  So you play in the praise band, huh?  BTW, is Sharon your lovely bride?

Thank you for the how to video and now I have something else to work on in my spare time.

Don R.

07/25/2008 06:49 AM by Don Rogers CRS, GRI, Broker/Sales Associate (RE/MAX Discover)


Great Tips! The tripod really does help and I simply mute background noise and overlay with narration and/or music when editing.

07/25/2008 06:53 AM by Andrea Mills YourHighlandsCountyAgent (ERA Advantage Realty)


Good morning Jeremy...

You are so right, a properly edited video can be powerful, but a poorly done one doesnt do much too enhance your image. I think that in a rush to get videos online, there is a lot of inferior quality stuff out there. Great tips, thanks.

07/25/2008 07:53 AM by Richard Weisser, Associate Broker, E-Pro ERA United Realty, Auctioneer, CE Author (Coweta Fayette Real Estate, Inc. ERA United Realty)


Thank you for pointing out what a big difference it makes.  Taking time to do it right is worth the effort in the end!

07/25/2008 08:00 AM by Melody Botting Real Estate Network


Very good advice.  Love that you show your video of what not to do! 

07/25/2008 08:09 AM by Crossville Real Estate & Community Blog Christina Williams (FIRST REALTY Company Crossville )


I need to get going on the video stuff.  I'm just not sure my primary customer is really looking for it.  I specialize in the active adult communities.

07/25/2008 10:33 AM by Kathy Anderson of KenMeadeRealty - Located in the heart of Sun City Grand (Ken Meade Realty)


Jeremy,

What a difference, the second video is great. I would love to be able to do this type of work on my lisitings. What type of program did you use? Type of camera? etc. This could be a whole new road for my clients.

Thanks, I look forward to hearing back from you.


Jim

07/25/2008 10:35 AM by Jim McLellan (RE/MAX Twin City Realty Inc. Brokerage)


Jer - Great post.  I actually thought your video was helpful for a client who was seriously considering the home, but maybe with some music instead of the normal audio?  I liked the church video, too.  I saw you playing bass(or guitar?) and singing there, then speaking, and I think I spotted your wife in the nursery?  I assume that Sharon Blanton is a relative as well.  It looks like a dynamic worship experience.  Kudos to you for your involvement.

07/25/2008 10:36 AM by Jason Crouch, Broker - Austin Texas Real Estate (Austin Texas Homes, LLC)


Jeremy, What an awesome video for your church. I was tapping my foot, and never got bored!  That was excellent.  Are you a guitar player in your church band?  I think I saw you up there:)  I really loved that video. One of the best I've seen, for keeping my attention.  My daughter would love the music in your younger group. Wow!

Yes, your first video made me dizzy!  I actually have the flip video and bought the small tripod to go with it. It made a big difference!  Thanks for the great tips.

07/25/2008 10:42 AM by Huntsville, Alabama Real Estate Agent Elizabeth Ramsey Cooper-Golden (Remax Huntsville/Madison)


Jeremy, I feel dizzy after watching that :-) Thank you for your posting. You gave some great advice! I will be sure to keep these pointers in mind when I make a video.

07/25/2008 10:51 AM by Peter Mann (Keller Williams)


Jeremy, what an intriguing comparison, and a very compelling invitational tool for your congregation. If your as not thought of it yet you could mass produce the video and have members share it with their friends, families and strangers as a part of your ministry expansion program.

Have a great day.

 

07/25/2008 11:32 AM by Dionne Morgan REALTORĀ®,GRI, e-PRO (Realty World Solano Realty)


Yes your first video made me dizzy, if you would of went a little slower it would have been great. You showed that property and gave great details, being to offer with it sight unseen. You walked me through the whole house!!

07/25/2008 11:40 AM by Jeannette Neerpat, e-Pro Coral Springs/Parkland Real Estate (London Realty Corp)


Great tips!  I wanted to add one more thought to your list:  film short scenes/clips...  the general public is so used to 60-100 "cuts" per minute on television, that they will be drawn in to your video more. 

07/25/2008 01:05 PM by JB Brookman- Ladera Heights Real Estate Westchester, CA Real Estate - Mortgages (Castle Homes and Estates- Keller Williams Realty)


All good points. I am way behind on my video education. Maybe this post can be a little motivator to get me going. Thanks.

07/25/2008 01:52 PM by Karl Burger - Pensacola Real Estate News (ERA Beach Ball Realty)


Thanks for the tips. All were important, but I think that lighting is so key. The brighter, the better!

07/25/2008 02:58 PM by Sugar Pine Realty/GMAC


To answer a few questions,

Yes, that is me playing bass & singing on our praise & worship team.

Sharon Blanton, is my mother who is an assistant on our team!

07/25/2008 03:17 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Thanks for the tips. I am constantly amazed at our technology today. Who would have thought we would be sending clients videos or chatting live via the internet through applications like Skype!

07/25/2008 04:13 PM by Michael Caruso Real Estate Group


Great points!  We are using video in our marketing efforts and it has been successful for us. I think another good point is that the video does not have to be perfect.  It is amazing to me to see how many folks are watching our videos even though they are not perfect and not "professionally" done.

07/25/2008 04:35 PM by Team Newington, Sacramento Mortgage Planner (First Priority Financial)


Video will become increasing important to both buyers and sellers as broadband connections become more and more prevalent.  I would add to keep it simple and use the FLIP portable video camera.  Simple to use, easy to upload to YouTube and AOL.  Great for client testimonials or you simply providing a state of the market address.  Keeping it simple means keeping it short as well -- no more than 3 minutes -- the shorter the better to get the most attention to the video.  Make it a profitable day!

07/25/2008 05:13 PM by Scott Hoen


Jeremy, how much editing did you have to do on the 2nd video and what editor did you use? AJ

07/25/2008 05:32 PM by Alan 'AJ' Nisen California Contra Costa Mortgage Officer (A Large Bank in America)


Jeremy,

Nice presentation of how to and how not to!!! Thanks,   Fran

07/25/2008 05:47 PM by Fran 'The Title Man' Gaspari Title Insurance-PA & NJ (Patriot Land Transfer, Inc.)


Jeremy,

 

Thanks for the great information.  I really enjoyed your church video.  I have been interested in doing listing videos, and would even do a video for our small church, but need to learn a bit more before I do.

Thanks again.

 

07/25/2008 05:54 PM by Susan K. Johnson (Tomlinson Silver Valley)


Or you could use www.us720.com

Much higher quality.  John

07/25/2008 07:12 PM by John Hayes (Re/Max Gold)


Great post and some good points, thanks for sharing your knowlege

Have A Great Day

07/25/2008 08:09 PM by DORIS FREEMAN Realtor Hendersonville-Nashville (RELIANT REALTY LLC)


Great pointers! Do you have a camera you suggest? I'd love to have a camera that takes good video and stills. Less to carry is always nice!

Great comment by Scott Hoen!

07/25/2008 08:31 PM by Jim Sanders Realty, Inc. (Jim Sanders Realty, Inc.)


Jeremy,  Thank you soooo much for all your help! Sandy

07/25/2008 09:05 PM by Sandy Keller (Coldwell Banker Chicora)


Jeremy, those are some fantastic tips! We have been doing video via slide shows with windows movie maker, but are thinking about doing some "real" video as well and incorporating them into our arsenal. Obviously we want to do things right when we do them.

07/25/2008 09:37 PM by Birmingham Alabama Real Estate, Stephen Wolfe (LivingInGreaterBirmingham Team of Powell Properties)


Jeremy great information.  Using video is an important part of my marketing but I have to hire it done or it would look like the first one for sure

07/25/2008 09:55 PM by Jeff Thornton ABR CRB CRS CSP e-Pro GRI


Mary, I use Windows Movie Maker...it is kinda limited in features, but it does the job.

07/25/2008 10:13 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Richard- that is exactly what happened with the video I placed above...it was a rush for my bro.

07/25/2008 10:18 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Kathy- I think they may enjoy the videos...also, if they don't have the knowledge of how to use them, they have grandchildren to teach them LOL

07/25/2008 10:24 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Jim- the second video was done by a gentleman at our church that does all our media...he used a professional grade camera & he has some media software that was around $3,000.

07/25/2008 10:27 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Jason- I am actually playing bass...and Sharon is my mom.  Our services do rock!

07/25/2008 10:28 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Dionne- we actually give the video to each first time visitor in a welcome bag...with a bag of popcorn that they can pop the dvd in, sit back on the couch and enjoy!

07/25/2008 10:32 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Jeanette- I probably normally would've gone slower, but had 2 things working against me...first, my cameras battery was almost dead and also I had to get it up online for my bro to see before leaving his house within 20 minutes

07/25/2008 10:34 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Karl- hope this helps motivate...I look forward to seeing some videos soon!

07/25/2008 10:36 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Sugar Pine- lighting is good, but to much light exposure can do the opposite.

07/25/2008 10:36 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Team Newington- The videos don't need to be perfect...so very true...just make them look good and you are in good shape  

 

07/25/2008 10:40 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Scott- those are some great points!  You can have longer videos as long as they are somehting to keep the viewers attention!

07/25/2008 10:42 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


AJ- the second video was done by a gentleman at my church(the youth pastor)  he is a genius with that stuff...he has some professional grade editing software.

07/25/2008 10:43 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Susan, the best way to get the best videos is to just start making them!  Practice makes perfect!

07/25/2008 10:46 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


John- I had not heard of US720, but it looks pretty cool...what is their cost?

 

07/25/2008 10:49 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Jim- the camera I use is just a regular nikon digital camera....you can take some good stills with it...I would suggest looking at a flip camera for something easy with decent quality.

07/25/2008 10:52 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Stephen- I use photobucket to make my slide shows...goes rather quickly and easy.

 

07/25/2008 10:54 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Jeff- I think you could do it...it really isnt that difficult...takes some time, but if you give it time and practice it will get better!

07/25/2008 10:55 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


These are good tips, Jeremy. What editing software do you suggest, if any, besides Windows Movie Maker?

I use a tripd myself for some videos (I ahve a tall one and the short flexible one), but not for the community videos (for obvious reasons). I agree that keeping them fairly short is really the key - folks' attention spans don't seem to last all that long.

Jeff

07/25/2008 11:16 PM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Jeff- I just use Windows media player, but Brad Andersohn is a big fan of Mixpo.

07/25/2008 11:53 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Great tips Jeremy, thank you for posting this information.  I agree with Jeff I'd like to know what editing software you would suggest, thanks!

07/26/2008 12:13 AM by Ana Connell (Exit Family Realty)


Jeremy,

You forgot about the dancing Vegas showgirls....

07/26/2008 01:41 AM by Las Vegas Real Estate - Paul Francis, ABR,CRS (Coldwell Banker Premier)


Jeremy~ You can make slide shows in photobucket?  Love that you shared what NOT to do, LOL! 

07/26/2008 01:47 PM by Owensboro KY Real Estate Specialist Vickie McCartney Broker,ASP,ABR (Home Realty GMAC Real Estate Owensboro Kentucky)


Do you have any dramamine?  My stomach is doing flip flops!  Great post and suggestions!

07/26/2008 02:32 PM by Sara Homan (Coldwell Banker Ellison Realty Inc)


Thanks for the tips and pointers as this is clearly where the business is going!

Coco

07/26/2008 05:28 PM by Coco Clayman-Cook (LA Condo Lifestyles)


Ana, I use windows movie maker...but I would check out the mixpo software...seems to produce great products

07/26/2008 10:20 PM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


I'm not convinced yet that video is going to be the wave of the future. I believe lots of buyers like to take some time to study photos and you can't do that easily with a video.

07/26/2008 11:49 PM by Jim Lee, Knoxville Tennessee RealtorĀ® (Realty Executives Associates)


What does a church video have to do with real estate? You could use a good real estate video to prove your point. The church video is more of a "Plug" for your own glory; at least that's how I viewed it since that video has zero relevance to real estate.

07/28/2008 07:24 AM by Confused


Jim- That is a good point...some buyers do like to study videos...I would suggest adding a few photos in with your video in your ads.

07/28/2008 08:37 AM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Yep, that first one looks like a remake of "The Blair Witch Project" where the students filmed most of the movie with a hand held camera.

07/28/2008 09:21 AM by Jim Lee, Knoxville Tennessee RealtorĀ® (Realty Executives Associates)


Jim- LOL- yeah, I did it in such a rush for my bro...he was packing the moving truck and I had about 15 min to get it to him...along with the fact that my battery was dying!

07/28/2008 10:49 AM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


To "Confused" - I always find it telling when someone refuses to log in to post a rude comment.  These types of remarks don't typically survive on my blog at all, if the commenter doesn't even bother to put his/her real name.  Clearly, it didn't matter what type of video Jeremy used here - he made some solid points and got featured doing so. 

Signed,

Irritated

07/29/2008 09:51 AM by Jason Crouch, Broker - Austin Texas Real Estate (Austin Texas Homes, LLC)


Jason- I am with you...I think the point being made was that as video continue to grow in popularity it is imperative to have quality videos.  Currently, I do not own that equipment yet, so I used the closest video I could to demonstrate my point.  Obviously, someone at Activerain liked what I did...since they gave me a gold star.

07/29/2008 11:13 AM by Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)


Jeremy, thanks again for your tips!

I think I am going to follow all your blogs! 

07/29/2008 10:15 PM by REO Broker Your Connection to Bank and Foreclosure Properties (ReoLicensedSpecialist.com)


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Real Estate Agent: Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora (Coldwell Banker Chicora Real Estate)
Jeremy Blanton- Myrtle Beach Real Estate ,Coldwell Banker Chicora
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