Video is quickly becoming a more and more popular way of connecting with the public. It is something that is quick to get your point across, keeps the audiences attention, and attracts readers easier.
So, with more and more people entering into video, the importance of doing it right is so important. Here are a few tips to increase your success with video.
1. Reduce background noise as much as possible. If you are in a noisy area you may not be able to get your points across because your audience will be distracted by other sounds.
2. Use a tripod! It will help steady your picture so you don't give your audience motion sickness.
3. Don't rush! Take your time when scanning a property so that people can soak in all the details of what you are trying to share with them. Plus if you go too quickly it will make the video jerky and possibly give them nausea
4. Make sure things are lit properly. If your area where you are shooting your video is too dark or too light, it will not give the people the effect you are trying for. The great benefit of video is you can make your audience feel like they are right there in the same room.
5. Use music that goes with your theme. Music helps people to relate to things and helps to give them better memory of a certain thing.
Here are two videos. The first is a video I made in a hurry yesterday to show a rental property to my brother who is moving from Austin, TX back to Myrtle Beach, SC. I made this video in a matter of 5 minutes and spent about 2 minutes doing editing. You will notice that I did not do any of the five things listed above. My guess is that anyone who would watch this video would be turned off in no time.
Wasn't that video rather boring? Now, this second video was produced by someone at my church for our church to show visitors about all of the different ministries that our church offers. The 5 keys above were used to the fullest extent and the final result was an awesome video that keeps your attention from the beginning to the end. If you watch closely, you will even find me show up a few times throughout the video participating in the many ministries I am involved in. Hope everyone enjoys!
I hope these tips help everyone improve their videos and help capture a greater audience with their great works!
78 Comments on Using Video to it's fullest! 5-Keys to improve your videos
Very good pointers, as video gets to be more of our business, we must be sure to do it the right way or it will surely backfire! See you like RealBird also, aren't they great people?
Mr. Jeremy, I really enjoyed your video on your church. I couldn't take my eyes off of it it moved along and kept my attention. So you play in the praise band, huh? BTW, is Sharon your lovely bride?
Thank you for the how to video and now I have something else to work on in my spare time.
You are so right, a properly edited video can be powerful, but a poorly done one doesnt do much too enhance your image. I think that in a rush to get videos online, there is a lot of inferior quality stuff out there. Great tips, thanks.
What a difference, the second video is great. I would love to be able to do this type of work on my lisitings. What type of program did you use? Type of camera? etc. This could be a whole new road for my clients.
Jer - Great post. I actually thought your video was helpful for a client who was seriously considering the home, but maybe with some music instead of the normal audio? I liked the church video, too. I saw you playing bass(or guitar?) and singing there, then speaking, and I think I spotted your wife in the nursery? I assume that Sharon Blanton is a relative as well. It looks like a dynamic worship experience. Kudos to you for your involvement.
Jeremy, What an awesome video for your church. I was tapping my foot, and never got bored! That was excellent. Are you a guitar player in your church band? I think I saw you up there:) I really loved that video. One of the best I've seen, for keeping my attention. My daughter would love the music in your younger group. Wow!
Yes, your first video made me dizzy! I actually have the flip video and bought the small tripod to go with it. It made a big difference! Thanks for the great tips.
Jeremy, I feel dizzy after watching that :-) Thank you for your posting. You gave some great advice! I will be sure to keep these pointers in mind when I make a video.
Jeremy, what an intriguing comparison, and a very compelling invitational tool for your congregation. If your as not thought of it yet you could mass produce the video and have members share it with their friends, families and strangers as a part of your ministry expansion program.
Yes your first video made me dizzy, if you would of went a little slower it would have been great. You showed that property and gave great details, being to offer with it sight unseen. You walked me through the whole house!!
Great tips! I wanted to add one more thought to your list: film short scenes/clips... the general public is so used to 60-100 "cuts" per minute on television, that they will be drawn in to your video more.
Thanks for the tips. I am constantly amazed at our technology today. Who would have thought we would be sending clients videos or chatting live via the internet through applications like Skype!
Great points! We are using video in our marketing efforts and it has been successful for us. I think another good point is that the video does not have to be perfect. It is amazing to me to see how many folks are watching our videos even though they are not perfect and not "professionally" done.
Video will become increasing important to both buyers and sellers as broadband connections become more and more prevalent. I would add to keep it simple and use the FLIP portable video camera. Simple to use, easy to upload to YouTube and AOL. Great for client testimonials or you simply providing a state of the market address. Keeping it simple means keeping it short as well -- no more than 3 minutes -- the shorter the better to get the most attention to the video. Make it a profitable day!
Thanks for the great information. I really enjoyed your church video. I have been interested in doing listing videos, and would even do a video for our small church, but need to learn a bit more before I do.
Jeremy, those are some fantastic tips! We have been doing video via slide shows with windows movie maker, but are thinking about doing some "real" video as well and incorporating them into our arsenal. Obviously we want to do things right when we do them.
Jim- the second video was done by a gentleman at our church that does all our media...he used a professional grade camera & he has some media software that was around $3,000.
Dionne- we actually give the video to each first time visitor in a welcome bag...with a bag of popcorn that they can pop the dvd in, sit back on the couch and enjoy!
Jeanette- I probably normally would've gone slower, but had 2 things working against me...first, my cameras battery was almost dead and also I had to get it up online for my bro to see before leaving his house within 20 minutes
AJ- the second video was done by a gentleman at my church(the youth pastor) he is a genius with that stuff...he has some professional grade editing software.
Jim- the camera I use is just a regular nikon digital camera....you can take some good stills with it...I would suggest looking at a flip camera for something easy with decent quality.
These are good tips, Jeremy. What editing software do you suggest, if any, besides Windows Movie Maker?
I use a tripd myself for some videos (I ahve a tall one and the short flexible one), but not for the community videos (for obvious reasons). I agree that keeping them fairly short is really the key - folks' attention spans don't seem to last all that long.
I'm not convinced yet that video is going to be the wave of the future. I believe lots of buyers like to take some time to study photos and you can't do that easily with a video.
What does a church video have to do with real estate? You could use a good real estate video to prove your point. The church video is more of a "Plug" for your own glory; at least that's how I viewed it since that video has zero relevance to real estate.
Jim- LOL- yeah, I did it in such a rush for my bro...he was packing the moving truck and I had about 15 min to get it to him...along with the fact that my battery was dying!
To "Confused" - I always find it telling when someone refuses to log in to post a rude comment. These types of remarks don't typically survive on my blog at all, if the commenter doesn't even bother to put his/her real name. Clearly, it didn't matter what type of video Jeremy used here - he made some solid points and got featured doing so.
Jason- I am with you...I think the point being made was that as video continue to grow in popularity it is imperative to have quality videos. Currently, I do not own that equipment yet, so I used the closest video I could to demonstrate my point. Obviously, someone at Activerain liked what I did...since they gave me a gold star.
Very good pointers, as video gets to be more of our business, we must be sure to do it the right way or it will surely backfire! See you like RealBird also, aren't they great people?