Seth Godin's blog as applied to Staging with Juliet Johnson

Seth Godin's blog today raises an interesting point, particularly for stagers and realtors -

http://sethgodin.typepad.com/seths_blog/2008/07/are-they-ready.html

It's about delivering a message when the person is ready to lisJuliet Johnson Home Staging NJten, so that they actually hear it.

So often, we beg realtors to let us in at the beginning of the selling journey.  After all, we say, you only have one chance to make a first impression, and that is the lasting one, right?  The best offer is usually the first one; time is your greatest enemy, etc.

How many times have we all moaned - well they didn't do anything I suggested, so no wonder the thing hasn't sold!

Isn't it possible that some people can't be TOLD anything?  They have to live it.  After they've experienced it themselves they experientially GET what we now explain and present.Home Staging Checklist

So on this cloudy, sticky Tuesday morning, I say thank you, Seth Godin.  You've inspired me to take yesterday's CSI blog and kick it up a notch with a new product: - The Diagnostic. A 90 minute consult with redesign to reposition the home.  In tandem with the REA whose piece is comps and viewers' feedback.

What's it worth?  My regular hourly rate?  More? Less?  What do you all think?

I believe we should offer this to realtors at the 60 mark.  They still have time to "fix" whatever is needed well before the listing expires, and it makes them as proactive as possible in terms of getting the home sold.

Is there a better name for it, I wonder than just a diagnostic?  What are you going to call yours?

 
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7 Comments on Timing - When the Customer is Ready to Listen - a new product.

Love the 60 day strategy.  Any later and the passion has waned.  I'd do a flat rate based on square footage.  Great job, Agent J!

07/22/2008 09:08 AM by Susan Smith, Rooms That Work (Rooms That Work)

 yeah, I agree... and is the client ready to listen any sooner than 60 days.  I think they need to get some legs in and some fatigue going.  Fee per square foot's an interesting idea.  I wonder how to justify the value either way...

07/22/2008 09:55 AM by Home Staging NJ - Juliet Johnson (Juliet Johnson Staging - Home Staging NJ)

Juliet -- if it's a written consultation/diagnostic report, a price per sq ft seems reasonable. I've heard an industry average that many stagers use is .10/sq ft for consultation reports (with a minimum established if necessary) so if your idea is "what to do now" rather than "staging" then would this work?

07/22/2008 11:04 AM by Maureen Bray ~ Room Solutions Staging, Portland OR (Room Solutions ~ Staging that Sells Homes!)

Juliet - we actually offer this to clients now for the exact reasons you mention.  It definately has helped me 'close' more staging jobs when they can see what we can do in 30-60 mins.  We do add an hours time onto our standard rate. 

07/22/2008 09:34 PM by Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com (First Impressions)

The Diagnostic is perfect, perfect time to find out what could be changed to improve their situation.  Along with the realtor price re evaluation it is a winning strategy.  Convincing the Realtor to bring you in?  And you are so right, they are more receptive because the market has slapped them upside the head.  Not thinking you want to call it the "slap upside the head" consult though.

07/23/2008 12:58 AM by Terrylynn Fisher Realtor-Staging Consultant-StagersLIST (Diablo Realty-StagersLIST.com-Buy Stage Sell)

Juliet ~ This sounds like a great idea!  Not sure about what to charge, so I'm going to park at your post and see what others have to say about that.  How are you thinking of marketing this (i.e. newsletter, e-mail, etc.)? 

07/23/2008 06:34 AM by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions)

Juliet - What a smart idea.  I'm really tired of giving price quotes for vacants and having the Realtor or homeowner dissapear into thin air. It seems like any price more than "free" is too much.

I had a staging consultation on Monday that turned into exactly the kind of service you're describing. It was supposed to be a walk-through and we ended up spending almost four hours in the home moving and repositioning furniture and artwork. I'd love to know how other stagers bill for this: square footage, hourly rate, flat rate, etc. Also how would you bill over the ninety minutes?

07/23/2008 06:53 AM by Lynn Crawford-Olney MD Stager- Chapter President-DC/MD ASHSR (A Different View)

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Home Stager: Home Staging NJ - Juliet Johnson (Juliet Johnson Staging - Home Staging NJ)
Home Staging NJ - Juliet Johnson
Short Hills, NJ
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Juliet Johnson Staging - Home Staging NJ

Office Phone: (973) 477-7000
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Once a Manhattan realtor, I have bought and sold 11 homes in 19 years in 4 countries. That, and 6 years of staging homes for sale in New Jersey adds up to a lot of experience. If any of it can help another, I have served my purpose. Thank you, AR members, for your own generous sharing. Get great free widgets at Widgetbox! Check out my lensJuliet A Johnson, EzineArticles.com Platinum Author

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