Do you ever wonder why your business sort of ebbs and flows? One minute you are busy like the dickens and then the next you are trying to scrounge up your next deal? One way to keep you business on an even keel is to have an assistant.
It might seem overwhelming to have an employee, but the money you spend on salary you will get back tenfold in production. The reason being is that your assistant will keep your office running smoothly. They are there to answer phones. I can't tell you how many times I have gotten referrals because there was a live voice answering the phone instead of voice mail. I don't have to be bogged down by all of the administrative details. This frees my time to deal directly with clients.
Your assistant will do your marketing campaign. Whatever that maybe. I have print ads, broker opens, monthly news letters, postcards that keep my name and face in front of my SOI. It keeps my business stream nice and steady, even in today's market.
Now I tell you all of this because I am a firm believer in the business model of having an assistant as you can read. However, my assistant, Maria, is leaving on Friday her last day and I do not have a new assistant to take her place. Yikes!! I am living in Denile. I have just not felt like dealing with training a new assistant. I think part of that is because Maria and I were like peas and carrots. I guess I will have to have a slow search for just the right replacement.
I actually had a training session with Maria today to see how she has some of my stuff set up in the computer. I think I can do it myself. Oh boy. It is gonna be ugly. I have some back up help set up, where I can contract out some of my administrative stuff and marketing materials. There is just something so nice and reassuring about having someone in the office all day that can handle all of the details when I am out on appointments.
So, as much as I say have an assistant, it will make you more successful- here I go next week without one. I am a little nervous, but I think I will be okay.
Audrey - First of all, sorry for you losing Maria. You're right though, in the market we have here in Montgomery County...your name and face needs to be everywhere. Also, I agree with hearing a live voice on the phone makes a BIG difference in personal service. I'm sure you're going to do a great job without Maria, keep your head up :)
Stan Barsch