To succeed in Real Estate you need to embrace the Art of Self Promotion. If you are squeamish about being in the spot light you are going to have an uphill climb. For most Realtors that isn't the problem, for most of us the issue is finding the fine line between self promotion and bragging. No one wants to be a braggart, but there is no use in being a shrinking violet either. There's one easy way to distinguish between the two: always tell the truth the whole truth and nothing but the truth and then you can never be accused of bragging.
Instead of just telling people what you do, find ways to present evidence of what you do.
Instead of telling everyone about the houses you've sold, use pictures of the houses you have sold on your website and in all your advertising.
Don't be shy about advertising; it is a necessary expense in real estate. Make sure that every thing that you generate for the public from the most basic email to a giant billboard advertising your business, clearly states your name, what you do and how you can be reached. And of course if it has your name on it make sure it is something you are proud of.
Lastly, be involved in your community, sponsor local events and have your name included in all of the promotional materials. This is not only a wonderful effective way to promote your self, but it is also a good thing for the community.
When you promote yourself in an honest truthful way, while helping others you will quickly see that clients are looking for professionals of your caliber and are grateful when they know where to find you.
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