Focus Your Marketing
When thinking of focus I think back to when I was about twelve and into archery. The target was there about fifty feet away and the rings looked so small with the center being just a glimmer of red. I would squint my eyes and aim my bow toward the center, making sure to aim a little high to compensate for the distance so not to undershoot, and without taking my eye off the target I would hit right in the center.
It never occurred to me for not even a second to take my eye off the target and then fire hoping I would hit it. Likewise, when setting your goals and targets, don't take your eye of the target and your plan of getting there.
"We begin with the end in mind. We know the numbers we must hit and we never lose sight of them."
What are your goals & targets? How much do you want to earn? How many closings does it take to get there? How many leads do I have to go threw to get a good deal?
Make sure to have at least ten questions you ask yourself to get to your target and WRITE THEM DOWN!
Example of Monthly Targets
_40_ Commercial projects reviewed
x__5%_ Actual workable deals
=__2_ Deals closed
x_$1mm_ Average loan amount
=_$2mm_ Volume closed
x_2%_ Gross Commission
=_$40k_ Gross Revenue
Continue to have WRITTEN breakdown of each marketing technique and how you plan to measure your results.
Before you market ask who, what, where, when, how much, how often, why you, why them, etc.
Don't Waste Any Arrows
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