It's nice to Realtors moving from Old School Real Estate to the new way! Ok, we still need to have both to survice. Internet customers are not different than regular customers accept you have a lot more competition. Here are a few tips to help you succeed with Internet Buyers:
1. It's all about timing. Most online buyers are in the research stage. They could be from as little as buying this weekend to not buying for two years. Part of your conversation needs to be asking them when are they looking to move?
2. Most people who are on the Internet prefer the Internet. However, it's up to you to place them in a follow up system. How aggressive depends upon how long it is until they are going to buy.
3. Be sure to put them into an automatic updates for listings. This is one of the main reasons for using a landing page that has more than just a spot for the name, email and phone number.
4. Phone contact, depending on when they are buying should be:
a. 1 year or more - Call once every two months
b. 6 Months to a Year - Call once every 6 weeks
c. 3 Months to 6 Months - Call once a month
d. 30 to 90 days - Call every 2 - 3 weeks
3. 30 days or less - Call weekly or as needed to finalize their searching.
Is this a lot of work? Probably, but it's very rewarding when you stay organized with your follow up. The problem most Realtors have when working Internet leads is the inability to maintain contact and build a relationship. We always assume it will be at least 4 months before anyone is going to buy. In our minds that gives us 4 months to build a great, loyal, relationship...and we do.
This is just a part of the 100MPH Marketing System and Software. To learn more about this lead generation and conversion system, feel free to email me. We will be launching the software shortly in Florida and then Nationally. Go to www.100MPHMarketing.com to check it out. The site is still under construction!
Let me know when your site is up and running