Are You Breast Dressed or Best Dressed in the office? You want to be perceived as a "professional" not a "pro". Is your client distracted? Not making eye contact? Focused on the "wrong" thing instead of getting the close, it may be your clothes costing you the sale. Packaging yourself as a professional doesn't mean dowdy, it means smart, crisp, and polished.
What we are selling is REAL ESTATE knowledge, not sex in the city. The market may be a bust, but not literally. Sales may have been a little "flat" lately but there are better ways to get noticed. Do you use your expertise or are you an expert tease?
Our wardrobe should not alienate our clients. 52% of buyers are couples. 18% are professional women. That leaves 30%. Presenting ourselves in manner conducive to good decision making is part of the sales game.
A Sex Crazed Monkey, a Spinster and a Bank Teller is.... We deal with three components of personality. The Id, Ego and Superego. Id is the sex crazed monkey..I want it, I want it, I want it. The Ego is the spinster trying to control the Id, and the super ego is the bank teller enforcing the rules.
Is Image Everything? You Bet Your Success It Is! Dressing for success has its merits. It doesn't always mean ultra conservative, but it is how we present ourselves to the world. You need to fit in and not alienate "the significant other". SHE may be the one who holds the pen and the checkbook. How many times has someone in your office been a little under dressed or just ran in the from the gym while you were sitting there with a client?
We are selling ourselves to a point-but most importantly we are selling Real Estate!
So who is controlling your Wardrobe choices? The Sex crazed Monkey, the spinster or the bank teller?
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