I often run up against the argument that they can get signs cheaper somewhere else. Yes, they can. But what value is there in it?
Let's take an mid-scale condo conversion projects. Think about how much is spent on flooring, countertops, upscale appliances and then think about the simple unit sign that you only want to pay $12 for.
In the old days either the receptionist or your letterhead told a lot about you -- it needed to make an impression.
The unit sign tells you what is behind that door. It tells you whether the builder cut corners or paid attention to the smallest details. It tells you whether it is a fine building that people, your future neighbors, are going to appreciate and take care of. It tells you whether you have come home.
Shown is an over-sized unit sign to cover door damage from removal of the old signs. We brought in the logo because they were over-sized and tied the whole project together. Yes, it is sold out.
I do not advocate going overboard, but I do advocate quality and creating the right tone and most importantly, sending the right message. So, how much is a $12 sign worth? About twelve bucks.
Daye Salander
Roday Signage, LLC
www.roday.com
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