Today, Inman Connect held a workshop on blogging. Highlights can be found by clicking here.

For those who couldn't make it or decided to spend $800 (plus hotel and travel) on something else, here are links to six posts on the tech4REpros blog covering many of the same issues.

Strategy: Objectives Of Real Estate Blogging

Strategy: Choosing Effective Blogging Topics

Strategy: Whatever happened to Real Estate Blogging?

Strategy: Is Anyone Reading Your Real Estate Blog?

Strategy: Sell Your Neighborhood!

Strategy: Choosing Real Estate Blogging Topics

In brief, blogging is a new publishing model. Real estate blogging is like drip marketing, the goal is to attract and retain clients and prospects by providing value to them on their terms. Because real estate blogging doesn't require printing and postage, you can communicate with clients and prospects more often. Frequent updates encourage frequent visits which increases retention.

You'll notice that "other agents" did not appear anywhere in the preceding paragraph. Would you send your newsletter or market update to other agents? No? Well then you shouldn't be blogging for them, either. Treat real estate blogging like the watercooler at the office and you will get sympathy. Treat real estate blogging like networking with your neighbors and you will get deals. What would you rather get out of real estate blogging, sympathy or deals?

Thanks for reading!

Frank Jewett