Trying to keep up the momentum of my newly found advertising experience, I attempted to join a leads group today.   For those of you unfamiliar, the concept is pretty awesome.   You find professionals from every walk of life, meet once a week, and exchange ideas and more importantly, leads.

 

The reason I decided to join this group was because a friend told me about a recent vacancy of a mortgage professional.   I heard that the woman decided to get out of the industry and move to another state, so I thought this would be a great opportunity.

 

I showed up to the lead group to find 3 other mortgage professionals in the group.   A total of 10 people in the entire group, and 4 were mortgage brokers or lenders!   Wow, this should be fun, one lead a month to share between 4 people?   Does one person get the lead and we all get to share the commissions?   Should I politely pack up my stuff and wish them all luck because there are way too many cooks in this kitchen?  Nah, let me hang on for a while and get a better idea of what it is all about.

 

Each member of the group gets a minute or two to discuss what they do for a living, what makes them unique, why we should send them leads, and their perfect customer.    Some really good people to network with.   A financial planner, realtor, painter, home improvement guy, title rep, advertising rep, a printer, a computer guy, an accountant, and 4 mortgage professionals.   Remove the three other mortgage guys in the room, and this is the place to be.   Unfortunately, that is not the case.

 

Several leads changed hands and I actually had two that I held on to because I didn't want to look like I was sucking up.   I figured I would wait until next week and see if one or two of the others bailed.    I love poker, I will continue to raise with a 7 high if I know I got a shot at winning.   So for now, I am sitting back watching the table and waiting for someone to tip their hand. 

 

 

 

2 Comments on Leads Groups - Do they work in the Mortgage Industry?

Sounds like they tried to stack the deck, here in Akron, Ohio our groups are limited to one member per profession.....hold 'em.......

07/24/2008 10:05 PM by Akron Ohio Homes for Sale. David M. Childress (Realty One Real Living)


Tim

Do leads groups work. The answer is yes if you consider your networking in the leads groups as part of your marketing program. As in any marketing it takes a commitment, a consistent effort over time.

Good luck and success

Lou Ludwig

 

07/24/2008 10:11 PM by Lou Ludwig CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO, (Ludwig & Associates)


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Loan Officer: Tim Marose - Maryland Buyer & Refinance Specialist (Nationwide Mortgage Services)
Tim Marose - Maryland Buyer & Refinance Specialist
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