Margaret:

I believe that there is always a need to register a Phone, cell or otherwise, if you do not want to be bothered by unsolicited calls.  You are partially correct in that yes you do need to opt in to be included in the directory, but that does not mean that they can not call you, it just means you are not in the directory, there are many ways to get numbers, especially in a business like ours where we publish our number everywhere.  They just have to actually dial your number, not use automation.

The following is from the Federal Trade Commission website, regarding the DO NOT CALL Registry:

"Here's what you need to know about the National Do Not Call Registry program:

• FCC regulations prohibit telemarketers from using automated dialers to call cell phone numbers. Automated dialers are standard in the industry, so most telemarketers are barred from calling consumers on their cell phones without their consent.
  
  
• The federal government does not maintain a national cell phone registry. Personal cell phone users have always been able to add their numbers to the National Do Not Call Registry - the same Registry consumers use to register their land lines - either online at www.donotcall.gov or by calling toll-free 1-888-382-1222 from the telephone number they wish to register. Registrations become effective within 31 days of signing up and are active for five years. There is no cut-off date or deadline for registrations.
  
  
• Business-to-business calls are not covered under the Registry.

For More Information

To learn more about the National Do Not Call Registry and the rules that enforce it, visit the FTC at www.ftc.gov or the FCC at www.fcc.gov. For more information about a planned "wireless 411" directory, visit http://www.qsent.com/wireless411/index.shtml.

The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint in English or Spanish (bilingual counselors are available to take complaints), or to get free information on any of 150 consumer topics, call toll-free, 1-877-FTC-HELP (1-877-382-4357), or use the complaint form at www.ftc.gov. The FTC enters Internet, telemarketing, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure, online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad."

I hope this clarifies things, and Thanks you for sharing your website information, although I think it only tells part of the story.

Doris Freeman: