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 I imagine some, if not all, of you have had calls from various companies offering to post your web site at the top of their sites for a fee.  I've had such an experience and having recently cancelled, became irritated enough to bring it up on my blog. 

 I'm not naming names and I'm certainly not condemning all web sites with search engines.  I'm sure they're not all the same.  However, I am speaking solely of my own experience and suggest that you research before you commit.

 OK... so I didn't do my homework but committed (on a month-to-month basis) to have my web site displayed on a site in order to drive potential customers to me and increase my business.

 After making that commitment I realized the following:

  •  In order to get to my web site you would have to enter in an "exact" phrase.
  •  If you enter "similar" phrases my web site would not be on the first page.
  •  It won't be on the second page or several pages after that. (either)

So..... I tried to cancel and found out more:

  •  Month-to-month billing requires that you to speak with someone in customer service before you were permitted cancel.
  •  An email notice of cancellation was not sufficient (nor was it accepted).
  •  When you called customer service you were confronted with high pressure sales tactics to keep you on their site.
  •  Trying to end the conversation (without being rude and hanging up) was nearly impossible.
  •  Before they will cancel, you have to fax your cancellation in to them. (Why couldn't I have done that in the first place!)
  •  .... And so on and so forth!

 Well, after a rather heated phone conversation with a "customer service" representative (customer service in this sense is truly an oxymoron... with emphasis on..... !), I got to the fax phase and sent that in to complete my cancellation.  I must say that I didn't feel, as a customer, that I was getting any service at all!

 I guess I'm naïve in some sense of the word because I believe customer service should be just that.  I believe that helping the customer should be the first priority even if it means they want to cancel their account..... and you shouldn't have to give a reason!  I'm canceling my account "because I want to!"

 (Sr. Victorene... I know what you did after you retired!)

 Needless to say I will never get involved with this nameless company again and certainly will avoid placing ads on any search engine web site ever.  I'm resolved to the fact that I can do more   (on my own) to drive traffic to my website and I think I can do it better!  After all, they said they had 100 hits on my web site in the two months I was involved with them... I had 100 hits on my web site during the first week of publishing it... and without their service.  I think I have a better track record.

 Thank you for the opportunity to vent. 

 It is humorous, after all, and it was a lesson well learned.  I will research before I commit... and may even ask for a free "test drive" so I can analyze service and effectiveness.  

 Yeah... you're absolutely right  lol... who in their right mind would let me do that.

 
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12 Comments on Search Engine Ad Experience

I had a similar experience with, believe it or not, Top Producer ......... they would not cancel it until the year was up -- e-Neighborhoods did the same thing!

07/25/2008 03:32 PM by Ernie & Barb Suto (Century 21 Preferred Realty)


Jon, thanks for posting your experience.  The Internet Marketing industry (unlike the real estate industry) has it's cast of shady characters. Trust me, I own an Internet Marketing Firm in addition to my mortgage company.  I feel you should name names because that is how the bad guys are outed. It also helps your colleagues not get the run around that you got.

I run my business using the "Do unto others as you would have them do unto" philosohpy and it has served me well. It's a shame others don't value The Golden Rule.

07/25/2008 04:07 PM by Consumers Advantage Mortgage


Hi Anthony,

Thank you for your comment.  I guess in a litigious society I'm taking the "better safe than sorry" approach..... but I do agree with you... others need to know.  I will be more than glad to talk with anyone interested by phone or email should they wish to find out more.

Please keep in mind... I fully support and believe in Internet marketing.  In contemporary times the consumer is more tech savvy than in the past and begin their search online.  Often, when I get a client they have already done a great deal of research.. and when I set them up with a virtual portal to MLS... they are absolutely thrilled. 

Times certainly have changed... unfortunately, "customer service" isn't what it used to be and businesses give even more meaning to "caveat emptor." 

Like anything else, there are good and bad in every industry.  Unfortunately, the "bad" tarnish the names of the "good."

07/25/2008 05:09 PM by Jon Wnoroski, Summit County Realtor (Geneva Chervenic Realty, Inc.)


Try using a service that knows how to promote you on Google - they take your marketing budget and provide a return on investment analysis with actual traffic and leads.  Check them out.  Fidelity Assets.  No relationship to the title company or  investment company but the owner is an excellent resource for  you to connect with.  Andy Steuer.

They are a Google partner and can make sure that your dollars go a long way and drive you up the list in popularity.  They know the real estate industry and can recommend the right key words to use.  Make it a profitable day!  Scott Hoen.

07/25/2008 05:46 PM by Scott Hoen, ePro, MBA (eMarketing Services)


Jon -   try usint AT & T online yellow pages. I never remember signing up and it is imossible to cancel! $70 a month!

07/25/2008 06:03 PM by Lewis Poretz - Open Mortgage - Maryland Mortgage Expert


Lewis, I had the same problem with Super Pages now that you mention it.

07/25/2008 06:07 PM by Consumers Advantage Mortgage


Anthony -  that is who it is i think   AT & T superpages.....  they claim i signed a one year commitment... the commitment expired and renewed to another one year commitment    rip off!!

07/25/2008 06:13 PM by Lewis Poretz - Open Mortgage - Maryland Mortgage Expert


In order to get to my web site you would have to enter in an "exact" phrase.

Hi Jon,

This is a good warning for other agents.  Don't buy the hype!  You should always conduct your own due diligence.  The more you educate yourself about SEO, the quicker you can spot unscrupulous offers.  I'm sorry that someone took advantage of you.  This type of thing really makes my blood boil.  One of my very successful clients almost fell for this a few months ago.  Fortunately she asked me before she signed up.  I told her that very few buyers would be searching for the exact phrase they were trying to sell her.  Unfortunately, there are people and companies out there who will empty your wallet if you're not careful.  You have a good attitude about a lesson learned.  I hope it wasn't too costly.

Best regards,

Bruce

07/25/2008 06:19 PM by Not Yet Licensed


Bruce makes a great point.  I beleive the burden is on every business owner to know "something" about Internet Marketing / SEO even if it's just enough to know when something sounds too good to be true.  Of course, the more you know, the more money you will save yourself. It's not rocket science, but it takes a dedication to learning, implementing, testing, and staying on top of the changes - something I have done since 1999.

And to the point of "being found my the exact phrase", that is not so relevnat (as you found out) unless that exact phrase is "looking to by real estate in (insert your city)".

~ Anthony

07/25/2008 06:27 PM by Consumers Advantage Mortgage


I would definitely stay away from the companies that call you to solicit your business.  Most of these companies cannot get you ranked in the top for any keywords.  If you really want to hire someone, I would look into different real estate markets and see who ranks in the top 10 for "Their City Real Estate" and look at the bottom of the sites for the company who handles their search engine marketing.  Otherwise like you said, handle it yourself.

07/25/2008 06:28 PM by Tony Sena - Realtor, Las Vegas Real Estate (North American Realty of Nevada)


Tony, great point about finding who ranks well.  Keep in mind, the footer usually says who built the site and marketing is a different beast. Some do both, but many don't. I couldn't built a site you'd want to look at, but I do hold several relevant top ten rankings."  Often times a web design firm partners with a search marketing firm, so asking the firm that deisgned the site might be another angle. 

07/25/2008 06:32 PM by Consumers Advantage Mortgage


Jon,

It's funny how they promote improving your internet presence but won't accept an email to cancel.  I guess they saw that you were from Green... I mean that where they make money right? And figured you could afford another month!

Thanks for the post!

07/25/2008 09:02 PM by Rick Turner (RE/MAX Executives)


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Real Estate Agent: Jon Wnoroski, Summit County Realtor (Geneva Chervenic Realty, Inc.)
Jon Wnoroski, Summit County Realtor
Green, OH
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Geneva Chervenic Realty, Inc.

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