Many of us who have been BLOGGING on AR for some time know have asked the others who are new to the world of BLOGGING on AR this question;
Are You Relevant?
One of the greatest things about Active Rain is the ability to put your thoughts and knowledge out there for the world to while learning more about your skill sets and abilities as a real estate, mortgage or title company professional
Last week during a class someone noted that my BLOGGING had put me atop our local site and had helped me with my Google ranking immensely. I noted to them that I posted relevant information about what I do in the world of real estate and I select the audiences to be the one that would be interested in this information.
Quickly I showed the class 3 Active Rain BLOGGERS who ranked high in Google but when you linked back to their BLOGS they were nothing about real estate, their market or their ability. If you want to social network recipes or good times at the beach there are sites for this information....If you feel that this will help you professionally then you are only fooling yourself. NO person looking for a professional real estate agent in this market is going to look at your web site or abilities based on a cookie recipe or a fun time at the opera. Again this is what pooped up on their site when you search their name in Google !!! All good people but all of their ability and professionalism went for naught when a consumer clicks on their name in Google for their city as a " Professional REALTOR" who must actually be an Opera critic or cookie wiz!
Keep You BLOG Relevant !!!
Post It To Sites In AR Where The Audience Want To Read The Info...
Have a great week............
Paul Moye, Broker
Keller Williams Realty
Franklin, TN
www.middletnrealty.com
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Paul, good question. I believe myself to be relavant to my market and my prospective clients. Remaining relavant is the challenge.