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Alison Roger's Tells Us What Direct Mail She Likes

Mailboxes

Alison Roger's has a great post (found here) of her experience receiving direct mail from moving companies. The post provides great insight into the mind of a consumer. The main takeaways are:

If consumers are in the market, they will hold onto your postcard
Promote the fact that you are local and therefore are a trusted resource
It doesn't matter much how you address your mail these days. Consumers expect them to be electronically address and may see handwriting as less then professional. However, in some cases, handwriting can be beneficial.
Use a highlighter to highlight just 2-3 of your benefits. This can also be done in the initial design of your postcard so you don't have to spend hours highlighting 1,000 postcards
Do you ask for the consumer's business? After all, it is the reason why you are sending them a direct mail piece.

Posted by Matthew Gosselin on 07/28/2008 09:20 AM

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alison rogers, inman, postcard, marketing, real estate, direct mail, dos and donts

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1 Comments on Alison Roger's Tells Us What Direct Mail She Likes

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2008