Have you ever driven up and down a street with rental properties or homes for sale? Chances are, you have! After all, you are in real estate business! :-)
Well, how often do you see a sign and you just drive by and other times you stop and you actually read it? Chances are, if the sign catches your attention, you will probably be reading it, otherwise you'd be driving right by.
Proper and attractive signage is imperative everywhere, not just in front but also in the building. An eye-catching sign will bring you good tenants, a properly posted sign can reduce liability for the landlord and also reduce injury to the tenant. These days, having a custom-made sign can be quite inexpensive. You no longer have to purchase the generic signs sold at the store. The truth is, according to a survey conducted by 3M, "using full color graphics on a sign creates the highest awareness of all sign categories". You don't even have to worry about hanging it up. Many of the companies making the signs, will also hang them up for you.
The signs you use represent your building and the type of management your staff will provide to prospective tenants. People go as far as coordinating colors, designs, logos etc. A sloppy, old, broken sign will indicate your unwillingness to maintain your building. First impressions are everything. So, if your neighbor is going out of their way signage-wise, be prepared to do the same. I personally would like to be the one out-doing my neighbor, but of course I don't want to go overboard either.
"A good sign is half of your marketing campaign!" - Mina V Garrey
The key is to stay professional, tasteful and within budget. The best results are achieved when proper research is conducted and some thought put into it. So, please do me a favor, next time I am driving up and down a street again, blow me away with you signs. I don't want to look at another dreadful, old, broken sign :-)
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