There are a very few things that Sellers can do that have a major impact in the Colorado Springs Real Estate Market. 

You'll often hear Realtors and media moguls talk about 2 big topics that affect the successful (or unsuccessful) sale of your home.  They are Exposure (marketing) and Price.

While both of those major factors are spot on, they only tell half the story.  The real questions are...

"What price is a good price?"

and

"What's the right kind of exposure?"

Today we'll focus on exposure (price will be the subject of another post.)  The right kind of exposure gets buyers in the door.  The wrong kind of exposure can turn buyers off in the blink of an eye.  So, before we begin, let me ask you....

What do YOU think is the right kind of exposure?

a)  Flyers

b)  Internet sites

c)  Email Marketing

d)  Great Pictures

The answer is (drumroll please)....Great Pictures. 

Great pictures make the other 3 answers work for you rather than against you.  Why are pictures such a big deal when selling Colorado Springs Real Estate?  The answer lies in Buyer Psychology.  The initial decision to purchase is almost always an Emotional Decision.  It's justified afterwards by logic (that's where price really comes into play.)

Another reason is that we are now an Informationally Driven Society.  In fact, we have so much information, that we've learned to make decisions nearly instantaneously just to cope with overload.  What does that mean to you?  You better have WOW pictures when someone comes across your marketing materials.  You only have a very short time to impress them enough to take a serious look at your home...and then convince them to set up a showing in person. 

If your pictures aren't up to snuff, the Potential Buyer says "NEXT!" and moves on without further consideration.  That's why exposure is only half the answer.

Yes, the more exposure you have, the more people that see your property.  The key to making it Click, however, lies in Great Pictures to make that big first impression.  Remember, in today's Colorado Springs real estate market, there's more competition than ever for a Buyer's attention.  You won't have long to make stand out from the crowd, so make those photos count!

Contact me if you have more questions about the right kind of marketing or want to sell your home fast and for top dollar.

 

 

Jamie Mades, REALTOR
Keller Williams Clients Choice
Office: (719) 535-0355
Direct: (719) 322-4645

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Jamie is a residential Colorado Springs real estate and Colorado Springs Military Relocation specialist, providing buyer and seller services for Peterson AFB real estate, Fort Carson real estate, Schriever AFB real estate and Air Force Academy real estate.

"The Expert You Know & Trust"