An eye openning article by Cision billed as the "leading global provider of media monitoring, research, distribution, and evaluation services for PR professionals" released an article July 17 that "demonstrates the growing influence of blogs in the mainstream print media."

The findings support the premise that mainstream media organizations and their writers mention and utilize blogs for their own stories and content generation. Simply put "we" are viable and important, and in many cases, more relevent than many mainstream media organizations

Discovery

1. "The Top 20 national magazines and newspapers mentioned blogs and bloggers 13,066 times in the one-year period ending June 30, 2008, according to Cision"

2. 2004 total year long mentions of "blogs" and "bloggers" totaled 795 times

3. 2005 total year long mentions of "blogs" and "bloggers" totaled 2,179 times

Mainstream Media Importance

"The stunning growth in blogger influence magnifies the importance of employing common sense when contacting bloggers", according to Cision Executive V.P. Peter Granat

1. PR firm Brodeur Partners reported that in a January 2008 Survey the following results:

  *Of 178 journalist contacted "57 percent said they read blogs at least two to three times per week"

  *18% of journalist said "they spend at least one hour per day reading them (blogs)"

Ultimate EyeOpener

1. PRWeek/PR Newswire Media Survey revealed:

  *40% of participating journalists employ blogs to find content topics for stories

 

Analysis

The mainstream media and it's writers are recognizing the value of blogs as viable research tools, sources of new information, places to immediately measure reader opinion, and as a testing ground for their own opinions

What this means to bloggers:

1. Credibility with public and media

2. Media related exposure to mainstream media writers and editors

3. Possible mainstream media collaboration with writers

4. Recognition by public and professionals

5. Solidify Web 2.0 collaboration as the media platform for now and the future

6. Global Reach to a world wide audience

7. Instant measurability

8. Advertising monetization platform

9. Business marketing platform

10. Joint Branding opportunities

 

 

 

 

 

 
Post is included in group: Realtors®
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: Online Marketing Help Center
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Post is included in group: Northern California Real Estate Professionals

6 Comments on How Do You Know That Blogs Are Important And Legitimate Marketing Tools? Ask The Media

JUL
30
2008
192,637 Points 2 Featured Posts Outside Blog

Dean,

Good information.  Some agents still think a blog is activity and not productivity.

Said it before in an on-line discussion--a blog puts a real face/personality on an agent.  Folks can get to know you by reading your posts.  They can see if you really know your stuff or are just trying to market yourself and hope for some business.

It is also productivity in that it helps with the internet ranking of your name or company or web site.  All needed in the modern age of on-line shopping.

Regards,

Dominick
7:09pm • #1
142,519 Points 7 Featured Posts

Dominick, Well said and well thought out. Thank you for your feedback-it is very important to me. I hope you find value in my blog posts. Just keep me in line Dominick if I "write astray" and I will do my best to help.

dean
7:23pm • #2
137,370 Points

Hi Dean, if I remember correctly who were the people back about five to eight years ago doing blogging, well I remember my sons and their friends doing it. At that time they were about  15 - 19 years old. I,m going to guess that's the generation buying houses today.
9:10pm • #3
1 Featured Post

Dean, thanks for the post.  I have yet to meet in person another agent who blogs.  Go figure!  Guess they haven't seen these stats.
9:15pm • #4
JUL
31
2008

Christine, Thank you so much for your comment! It is so helpful to my purpose here on AR. Arizona is one of the hot beds of blogging! I am surprised you have not run into any agents who blog but that speaks to the huge opportunitity presented to you. If I may be of help please contact me for more info. Best wishes

dean

 
12:18am • #5
142,519 Points 7 Featured Posts

Roy, That is one killer cowboy hat! White hats are for the good guys and you are a good guy--love the smile. You are right in the fact that blogging has been around since mid 2001. It is a fantastic tool. Please let me know if I can be of service to you or your friends in the blogging, networking, or online social networking environments. Thank you so much for commenting as your feedback gives me direction!

dean

 
12:24am • #6


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Dean Guadagni

San Rafael, CA

More about me…

Inner Architect

Office Phone: (415) 485-6961

Cell Phone: (415) 342-3646

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Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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