Everyone wants to become a listing agent and that is their priority but I like to think Buyers are valuable to and can lead to listings.

What are the characteristics of your Buyer -- they want a __ bedroom, __ bathroom, __ square foot home in a particular neighborhood.  Take the physical characteristics to your data source.  Title Companies are great at this and get your farm -- it may only be fifty records or hundreds, regardless -- it is a very defined targeted farm.

Your job should be to put a letter together that says, "Hello my name is ___ and I have a buyer interested in your type of property.  Your __ bedroom, ___ bathroom, ___ square foot home that you purchased on ___ is something that my buyer might be interested in looking at.

Please contact me or I will be in contact with you over the next couple of days.

Then FOLLOW UP -- put other post cards out -- door knock -- do whatever it takes -- maybe, just maybe one of those properties in your farm will want to sell -- how about that, a double ended deal might be possible.

Plus, you are doing everything in your power to meet the needs of your buyer and earning your commission.

Don't forget the power of personally addressing the envelopes or personally putting a stamp on the envelope == it won't look like junk mail and get tossed.

You will make an impact and promote yourself along the way.  Make it a profitable day!

Make it a profitable day!

Scott Hoen

SHoen@FirstAM.com

Direct:  (714) 250-5014

Cell:  (714) 270-9607

"The Views expressed herein reflect only the individual's personal views and are not the views of the author's employer."

 
Posted by Scott Hoen on 07/30/2008 11:02 PM   Comments (5)   Farming Tips in the ActiveRain Channel   scott hoen, farming, leads  
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5 Comments on Using your Buyers as a Farm to create leads and transactions!

JUL
30
2008
1 Featured Post Outside Blog Hit Router Attended Rain Camp

Interesting idea Scott. I might have to try that on a limited basis. It does seem quite time consuming unless one is not too busy.
11:11pm • #1
330,988 Points 16 Featured Posts Called Shot Master

I like this, and I have a use for it - I will let you know how it goes! Thanks!
11:23pm • #2
JUL
31
2008

too true
12:00am • #3

Mark, you are giving away precious secrets that some of us use to make a lot of money.  I would be concerned, but most people are too lazy to do the legwork!
12:01am • #4
1,063,951 Points 12 Featured Posts Outside Blog

Scott, It is certainly something worth trying!  Thanks for sharing it!
12:53am • #5


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Scott Hoen

Scott Hoen, MBA e-Pro

Yorba Linda, CA

More about me…

First American Title Company

Address: 2 First American Way, Santa Ana, CA, 92707

Office Phone: (714) 250-5014

Cell Phone: (714) 270-9607

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