I hear many agents complaining how their business is slow. Instead of complaining step up and put your energy into growing your business. This post has no magic bullets just tried and true tactics that work.
Are you tight on resources? There are many free and cheap things you can do:
- Put magnets or lettering on your vehicle.
- Where a name badge always (almost always).
- Take all the office floor time you can.
- Volunteer to sit open houses.
- Create useful handouts to give out to consumers.
- Develop a newsletter and deliver it door to door on a regular basis.
- E-mail and phone call you sphere of influence. Make a list of everyone they know may be buying or selling a home in the next 6 months.
- Volunteer in the community and get involved.
- Find ways to set yourself apart from the pack. (Be creative).
- Have fun!
- Send out press releases whenever you have something that may be news worthy.
- Write letters to the editor.
- Blog on Active Rain. The blog posts can also be articles for you newsletter.
- Work on your website.
Advertising costs more, but is also effective. Seeing the volume of sales beginning to slow in my market, I increased my advertising budget last year. It has made a positive impact for me. The agents who are the slowest in my area are the ones not doing the basics. This is a business. If the market is slow you need to gain market share. To gain market share you need to be doing more and different things than everyone else.
This list is also good for new agents who are trying to build up their business.
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Nice post, Randy. It's a great topic to discuss and consider during lean times.