Most real estate home pages will allow visitors to perform a property search, obtain school and town information, so what makes your brand different has to be in the quality of your customer service.
Try to make a little survey about the value of your brand in the community you can even video tape it and I publish their answers.
Despite there are multiple applications that can help your associates the most important asset you can teach them through your leadership is the importance of hard work and discipline to serve the needs of our clients and customers.
There are multiple applications out there but most of them will not help the associate as much as a virtual tour (that gives them a real statistic information on how many times it is visited and from where) to be able to have realistic price conversations with their sellers.
Your agents should deploy a real price strategy, they need to be able to do a very well substantiated mortgage portability and a good client risk mitigation protocol.
Reference: Einbinder, Scott; "The Courage of Leadership - What Real Estate Requires"; retrieved from the Internet at: http://rismedia.com/wp/2008-07-30/the-courage-of-leadership-what-real-estate-requires/
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