Does this sound familiar?

Ø Great rates

Ø Great service

Ø No surprises

Ø The right coverage

Now draw a 10 mile circle around your AGENCY and I bet you could count over 100 people offering the EXACT SAME THING.

Here are a few MILLION DOLLAR questions that must be answered by EVERY SINGLE INDEPENDENT INSURANCE AGENT ACROSS THE COUNTRY, the consequences of not asking and answering these questions should be obvious.

1.        Why should customers choose me over the thousands of other agents and brokers in my area?

2.       Why should customers choose my agency over the thousands of other companies serving my community?

3.       Why should referral partners send ME business?

4.       What market segment (or) niche of the market are we uniquely qualified to serve?

5.       Why am I in the insurance business?

Here’s the ultimate TEST.  If you can answer each of these questions succinctly in 30 seconds or less you get at least a B.  If not, you may be headed for a problem.

Taking these questions for granted will ultimately lead to unmitigated disaster

The insurance business is poised to undergo a significant change in the way consumers find and choose an agent.  Agencies must put specific strategies in place that will allow them to make the shift from a SERVICE oriented business to a SALES driven business.

To many industry professionals the mere notion of chasing and fighting for customers is a foreign concept.  They want to continue the tradition of “our reputation speaks for itself” and “we only want loyal customers interested in long term relationships.”

Here’s the rub.  In order to get loyal customers interested in long term relationships you have to steal them from somebody else (or) wait for their agent to make a mistake.  In sales terms we call that LUCK, which has never been a successful or sustainable business model.

Here’s a BILLION DOLLAR question:

What is my strategy to deal with the recent shift in the market?

In other words, what have you done to adjust?

Running a profitable agency is serious business.  You can’t leave your success up to chance.  There are way too many smart people ready and willing to fight for every customer.

Astonish Results provides a comprehensive strategy to help you find, sell and keep more customers loyal customers.  If you are not 100% confident that you are doing everything you can to compete to keep and increase your customer base, then you should contact Astonish today.

The first step is the hardest part; it’s the decision to get in the game and FIGHT.  If you’ve made that decision, to you we say BRAVO.  So let’s get started, contact Astonish TODAY.