An independent agent in Southern Florida finally explodes when she decides to start her own gang.
 
Susan has spent the last 6 months trying to maintain her standard of living while her past customers and referral business continued to grind to a halt. One morning over coffee, she came to the conclusion that she would have to act boldly or she would become another statistic of the rapidly shifting insurance market.
 
Susan is a determined woman with a strong sense of purpose and a burning desire to succeed. She decided it was time to start a gang.
 
This article reveals her strategy:
 
Purpose:
The purpose for the gang would be to leverage the collective genius and marketing power of local professionals from several different but related industries. She knew her proposition would have to be different in order to attract the right people.
 
Who:
As an insurance agent, she knew many successful finance professionals including builders, realtors, financial planners and attorneys.
 
The Challenge:
Many of these people belonged to established networks and Susan would have to find a way to earn their trust and win their insurance referrals.
 
Opportunity:
These people provided a consistent source of referrals that Susan desperately needed.
 
The Hook:
Susan has 2 older children who spend a significant amount of time on Internet social networking sites. Susan’s idea was to create her own community of insurance and finance professionals. This would give them the opportunity to share their ideas, cultivate readership and build brand recognition.
 
Susan knew that the key to her success would be to set up a Virtual environment that was eye catching and provided great content for consumers. She also knew that she would have to be the one to do the initial research and actually set up the environment, one that when completed, she could attract guest writers to provide content and possibly share databases.
 
Susan’s world was full of big egos, people who love to see their picture and love to show how much they know. Her network would offer them the opportunity to do both. Susan would overcome her own “Lacks” or “Weaknesses” by capturing the strengths of other people.
 
Implementation:
-Create a Virtual environment that is appealing and has great content.
-Create a blog post that contains articles on the industry and your expertise.
-Create a video clip of yourself on You Tube that you can drive visitors to.
-Utilize e-mail marketing and SEO to drive traffic and promote the site.
 
Challenge #2:
Belief in the vision. Susan knew that the only way this would become reality was if she passionately believed in her own vision. She would have to work hard to ensure a successful launch. This strategy would require research, effort, investment and most of all determination.
 
Susan was tired of waiting around for something to change and she was ready to act.
 
Her Attitude:
“If it is to be, it’s up to me”
 
With that in mind, she recruited top professionals, people who shared her passion. This group now meets weekly and produces a consistent stream of referrals from the site and from each other.
 
Susan and her gang of professionals saw the opportunity, took a risk and changed their destinies.
 
If you are interested in changing the direction of your business and maximizing your potential, contact Astonish Results, Right Now.  Astonish has created the greatest digital marketing system in the world designed to help independent insurance agents Find, Sell and Keep more customers profitably.
Contact Astonish and schedule a Virtual Presentation TODAY.