Special offer

You can have our playbook, BUT...

By
Real Estate Broker/Owner with Chris Svec

You still have to stop us - Bobby Knight (I think).    

                                                     

Here is a sign Real Living is in the game.  True story from Wednesday afternoon...

I field a call from a suburban Chicago area code (630 - I worked Chicago so recognize the exchanges there) from a woman interested in some information about Real Living's franchise.  I talked to her briefly and was pushing to get some information about her company, goals, etc. prior to divulging information.  The call turned a bit "fishy" when she was 100% focused on the cost of our franchise and service fee structure.  I pushed her to meet with our Chicago franchise salesperson who resides and operates a Real Living office in downtown Chicago.  She repeatedly refused. 

She told me she was interviewing several franchises and Real Living would be, "out of the running," if I did not provide the information she wanted.  My reply, "if you are making a decision based entirely on our fees, we're likely not a fit."  She abruptly hung up. 

Feeling weird (I dislike being hung-up on), I decided to Google her phone number - 630-214-1600.  The number is registered to GMAC's corporate headquarters in Oakbrook, IllinoisGMAC brokers, we're on your company's radar - call me to learn why.  Probably comforting to know your corporate office is spending time calling me vs. developing new products and services to aid in your growth. 

At Real Living we are focused on the consumer vs. what other franchises are doing.  Sure it is important to understand the competition, however, we're extremely focused on the consumer and making that experience the best in the industry - especially in today's market.  From the sites we provide our owners and agents, to our 2.0 application to agent tools, all were created with the consumer in mind.  Because we're doing well in this area, franchise sales, recruiting and growth are resulting. 

So, if you want to see our playbook, be straight up (real), call me directly (614-273-6084) and I'm happy to show our book to you.  Warning:  The playbook will only take you so far, you'll still have to beat us - if we're a fit, hopefully, you will join us instead!

Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Chris,  Isn't it amazing what our friends at Google can dish up for us.  I'm betting that person didn't realize you could backtrack on her.

Aug 01, 2008 05:33 AM
Travis Newton
Salem and Bend Oregon FHA, VA & USDA 503.931.4490 - Salem, OR
FHA, USDA, VA, LOAN EXPERT - Salem OR Homes For Heroes SALEM OREGON

Well played sir....well played :)

 

I love when that happens.  You handled it well.

Aug 01, 2008 05:36 AM
jp endres-fein
Better Homes and Gardens Rand Realty - Scarsdale, NY

Amazing... how about interving with the company, asking direct pointed questions and looking at your own business plan and determining from there if the business model works for you... otherwise... go to my competition down the block.  loyalty is no more.  very nicely done sir!

Aug 01, 2008 05:38 AM
Keith Kumler
Infinity International - Fort Lauderdale, FL

 

I have been waiting to hear what you had to say about this call for two days…haha. As you taught me, I am always wary of franchise prospects that only focus on cost and not interested in doing their due diligence in learning what Real Living has to offers. Bob Kimball in our Ft. Lauderdale office went ahead and put a cost analysis on his agent website of what it will cost an agent NOT join the Real Living team. Next time send her there…HA!

Aug 01, 2008 06:04 AM
Chris Svec
Chris Svec - Columbus, OH

Homes of Westchester-

Thanks for your note.  Your are spot on.  As a franchisor or brokerage, why would you bring on a company or agent who is not a fit.  If they don't invest the time to investigate properly, go to a competitor. 

This story is especially humours since it was made by GMAC our competitor. 

Aug 01, 2008 07:45 AM
Judy Thanhauser
Weichert Realtors-Triangle Homes - Morrisville, NC

Ninjas they are everywhere!!!

That is almost a great ad, how tech savvy is your brand? 

Would you want to work for one that couldn't even make a prank call with out getting caught?

Dang, thats a shame.

Yours Truly,

Frank Rizzo

Aug 01, 2008 08:03 AM
Chris Svec
Chris Svec - Columbus, OH

Frank-

That should have been my title, "do you really want to work with a company who cannot effectively make a prank phone call?"

Chris

Aug 01, 2008 08:06 AM
Anonymous
Tripti Kasal

That is the equivalent of a seller calling a GMAC office and asking an agent how much they would list their home for and how much commission they would charge.  I wonder if this woman would encourage the agent to tell the seller what the commission would be without getting any further info from the seller or having an opportunity to understand the seller's needs and explain how the agent could help?   

I don't know that answer because I am the owner of a Real Living franchise and don't understand how some of the other companies operate. The world has changed and there is no hiding under a big corporate disguise anymore.   

But, I do know this...at our office we do keep it "real" and would never call a prospect, a competitor, a client, etc and pretend to be someone that we are not.

Aug 02, 2008 03:33 AM
#8
Stacey M. McVey
Keller Williams Greater Cleveland West - Westlake, OH

Chris,

Looks like they're looking to duplicate us.....have to agree that they cannot come up with anything original anymore. They want to know what the competition looks like.....hey guys...we're painting the town RED.........

 

Aug 02, 2008 02:56 PM
Chris Svec
Chris Svec - Columbus, OH

Stacey-  Exactly.  Painting it red and keeping it real.   It will be too difficult to duplicate our culture and our brands are light years apart.  GMAC to me is... auto maker, financial/banking, Detroit.  Real Living is... upscale, lifestyle related, consumer focused, etc.  It's all about understanding the consumer and providing today's agents with a brand/tools they are proud to affiliate with. 

 

Aug 04, 2008 12:45 AM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando

People "shop" companies all the time. Some just do it better than others. A bad actor. You just hope this blog reaches the depths of GMAC so that they can do training courses on professional "shopping!" ha ha.

Aug 04, 2008 06:10 AM
Chris Svec
Chris Svec - Columbus, OH

Shopping does not bother me.   In this case it was the way the woman called and expected to get numbers like I was going to just spit them out via phone without first providing our value proposition.  The whole situation amuses me. 

Aug 04, 2008 09:35 AM