Keyword Density is the number of times a keyword or keyword phrase is used on a page, relative to the other textual content on the page. If you are trying to achieve top rankings for a keyword phrase, you should have a density of 5% or less. If you use a keyword too many times, you may set-off a Google Penalty Trigger.

To figure out the keyword density for a phrase or keyword on your page, use one of the tools below:

• Keyword Density Tool - SEO Chat
• Keyword Density Tool - Ranks.nl
• Keyword Density Tool - Keyword Density.com

Where to put keywords to increase your keyword density:

• Domain Name
• Page Titles (title your page using keywords)
• Headers (html code: h1, h2, h3, h4)
• Anchor Text (inbound and outbound links)
• Text / Content (start paragraphs with your keyword phrase)
• Alt Tags (html code for images)
• Title Tags (html code for links)
• Image Files (Name your image files using keyword phrases)