Online PersonaDo you know how to get extra SEO juice when you sign up for Knol, Squidoo, Zimbio, and other content syndication sites, or create a social media persona?

If you use your usual email, your real name, or even your online nickname when you sign up, you are missing out on some serious SEO benefits. For best SEO action just follow the guidelines below.

1. Sign up for a new gmail account using your business name or keywords. For example, if you’re a Realtor, make your first name “Phoenix Homes” and your last name “For Sale.” If you’re selling blue striped widgets, make your first name “Blue Striped” and your last name “Widgets.” If you want your business name to be used for branding purposes, the same technique applies.

When you sign up for Knol, your gmail ID is what is used as your name. So every time you write an article about your area of expertise, the credit will go to the author, whose name will be Phoenix Homes for Sale or Blue Striped Widgets. Capiche?

Tip: Use this gmail account for all your social media accounts - you’ll have it all in one place and won’t clutter up your personal inbox. This advice comes from the experience of one who currently has 3,000 unread emails in her inbox.

2. When you sign up for Squidoo and Zimbio, you’re asked for your desired username. This is when you don’t use your usual nickname of “amysgrandma2007″ but instead either a “keyword name” or business name.

3. The same advice above applies to your username for social media sites. Since they are more “social” you may want to use a somewhat friendlier appellation, like “phoenix realtor” or “blue widget” as your username.

From my blog: SEO Diva - White hat SEO advice and tips.

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Post is included in group: Blogging & SEO
Post is included in group: Real Estate SEO
Post is included in group: Search Engine Optimization: An Hour a Day
Post is included in group: Content, Copywriting & Related SEO Strategies
Post is included in group: ActiveSEO

19 Comments on Creating Your Online Persona

AUG
01
2008

Great ideas and going to work on the gmail accounts right now!  Thank you!

6:38pm • #1

Hi Kay - I don't have VIsta as yet.  should I use FireFox to download SEO advice and tips? Thank you for your help. 

6:53pm • #2
1 Featured Post

If I keep adding toolbars, I won't be able to see my screen.  I have half of them closed now.  What's one more...

7:07pm • #3
126,287 Points Outside Blog

You don't have to separate your first and last names. my gmail account is nancydoesmortgages and it works just fine.

7:23pm • #4

@Susan - go for it!

@Pat - you can use any browser - it should work fine.

@Gregory - lol I know what you mean. I only open certain toolbars when I need them.

@Nancy - that is your gmail address, right? What I mean is when you first sign up and have to give your first last name. If you use Nancy Larson, that is the name that will show up in Knol. However, if you use first name Mortgage last name Broker then your name will be Mortgage Broker and that will show up on every article you write.

7:42pm • #5
451,644 Points Outside Blog

Hi ya stranger...brilliant advice as usual... I've been slacking on my seo because things have picked up around here, but I know the best time to shoot for more business is when you are busy...trying to keep it all together...

8:15pm • #6
AUG
02
2008
373,536 Points 23 Featured Posts Localism Sponsor Outside Blog

Great tips Kay - I'm always at a loss as to what to pick for a user name...:-)  also love the pic of the Venetian Mask...:-)  Thanks!

1:01am • #7
Localism Sponsor

I wrote one knol today. Thanks!

 

2:19am • #8
Outside Blog

Kay - Thanks for the information - I had never though of using gmail from SEO. I'll give it a try

8:16am • #9
437,677 Points 47 Featured Posts Outside Blog

Kay - Excellent suggestions. I always use a keyword and not my name. I was never quite sure it added any value but suspected it may. Thanks for the confirmation :)

10:46am • #10
AUG
03
2008
1 Featured Post Localism Sponsor

I've unknowingly done a few things right but should a little re-tweaking. Thanks for the advice. I always find your posts insightful.

8:55am • #11
AUG
10
2008
SEP
21
2008

Thanks for the advice, Kay, I always learn something from you.

11:44am • #13
OCT
04
2008

Kay, I have learned more from your posts than anyone else on AR - Thank you so much!

8:58pm • #14
OCT
05
2008

Thank you for the tip. I never knew that you could earn seo juice from using your brand name for gmail.

2:33am • #15
136,435 Points 12 Featured Posts Outside Blog

Kay: thank you for posting this information. I have several gmail accounts for various reasons. What's one more if it helps get more business?

10:26am • #16
OCT
14
2008
451,644 Points Outside Blog

Hey I downloaded your tool bar.. very cool... I love it..

8:08pm • #17
OCT
27
2008
5 Featured Posts

Thanks for your terrific tips! 

9:30am • #18
NOV
09
2008

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Kay Rainmaker_large

Kay Frenzer-Zeeh ~ Real Estate SEO

Chandler, AZ

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SEO Diva Search Engine Optimization

Address: Chandler, AZ, 85224

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