I saw a post today on the problems with servicing flyer boxes.  For those agents with lots of listings, keeping these boxes stuffed can be a real pain, plus expense if it also includes lots of driving.   I won't go into all the problems other agents were commenting on, but I wanted to offer an alternative.

Late last year, I started using ListingDomains.com.  They are amazingly simple to set up and use, but best of all sellers really love them.  I explain to them all the problems associated with trying to keep flyer boxes full and now that nearly everyone has a computer, all any interested person has to do is write down the address and look it up when they get home.  For those of you who don't know what I'm talking about, a domain site is created using you listing's address.  For example if you have a listing on 421 Main Street, you would have a web site at www.421Main.com.  Buyers log on to that address for a treasure trove of info on your listing.  I've got a former listing that closed last week that you can look at to get an idea of how they work.  It's www.8210SanJuanRange.com.  Take a look at it and see what you think.  It will cost you $63.50 for the use of any domain address for a year.  Hopefully, it won't take that long to sell it.  They also have a feature that allows you to create a "dummy" listing for a listing appointment.  These work out real well if you do a two step listing presentation.  Take the pictures, measurements, and note the selling features and then have it ready to go the next time you meet with the sellers.  It'll really give you a leg up on your competition.

Someone from the Newbie group mentioned one they used, a couple of days ago.  I don't remember the company but it was only $50, however, I think Listing Domains does a better job.  If anybody knows of one they think is better, let me know.  It's www.listingdomains.com.

 

10 Comments on Say "Goodbye" to Yard Sign Flyer Boxes

AUG
01
2008
509,027 Points 49 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

I may try this idea...but I use a 1-800 number currently and it works pretty well.  I use those for vacant homes.  If my seller lives in the home; I give them 100 flyers and have them put 20 in at a time (nothing worse than getting a wet crumbled flyer) and when they get to the last 20; they call me and I supply another 100.  Keeps them and me happy!

P.S. Just flew back from Denver yesterday; love love love your weather!
8:10pm • #1
286,657 Points 12 Featured Posts Called Shot Master

Jerry, I love those yard sign boxes.  I really do and here's why.  I got a call off of a flyer from one year ago whereby I had my listings attached to the property flyer and the buyer's reached out to me because of that flyer.  I get alot of calls on that box.

I use http://www.singlepropertysites.com  or try http://www.agencylogic.com  - I've used Listing Domains but didn't the internet exposure as as I have from the two sites I mentioned.  I buy my domains from http://www.godaddy.com and that is cheaper then using ListingDomains' service.

Better yet, have you tried Point2Agent?  They have a site where you can put your listings, direct the domain to the listing page.

 
8:17pm • #2

I use both the 800 # and the local address concept -- been doing it for several years.  I register my address domains on GoDaddy.com for $10 and create a web page on my website -- at no cost!  I had a llisting appointment earlier this evening and was competing with other agents.  Because of these tools (which I demonstrated), I walked out with the listing, and for 1% above the going rate in our market!
8:18pm • #3
Localism Sponsor Hit Router

I always order a custom domain for my listings, and with circlepix you also get a professional photo shoot (12 or more shots), at least 5 "virtual tours", lead generation/tracking, and print-your-own flyers for about $120. I haven't tried the 800# number option yet but from what I've read it sounds pretty effective.

I still don't see any compelling reason to ditch the flyers. I like to visit my listings anyway, (especially vacants) to pick up agent cards, flush the toilets, check for security, and just keep in contact with my clients.
8:21pm • #4
474,979 Points 15 Featured Posts Outside Blog Called Shot Master

Cindy - I like your approach with the flyers! 

I like the GoDaddy idea - but then won't you need additional software to set up the webpage? The idea of linking to your current website sounds great too.
8:22pm • #5
518,604 Points Outside Blog Attended Rain Camp

I think that is a brilliant idea..I hate flyer boxes, they become a job all by themselves sometimes
8:37pm • #6
606,747 Points 9 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I order a custom domain for my listings and create a website, but thanks for the info!
9:14pm • #7
AUG
02
2008

Jerry, thank you so much for the great ideas. As a result, many of the comments here are helpful too!! I checked out your listing... very nice! Congrats on getting it sold.
3:50pm • #8
OCT
27
2008

Hello Everyone!

  I am a Realtor in Jacksonville FL and I am currently offering a TEXT Based system throughout the state to eliminate the need for Flyers. Lets for a moment consider the amount of time and money that could be saved from NEVER DOING FLYERS AGAIN! In this age of Green and Environmentally conscious people to continue to waste paper for ZERO return is not good business. How much would you pay to NOT have to drive on a Sunday afternoon across town to replenish your flyers only to find the ones that were there are now all over the yard. And the cost associated with this system for an office of 10 people would be $50 per month, $5 per agent. Tell me how many flyers you can make for $5? If you don't text now or unsure how to do it, call your carrier and ask them how to do it or ask your kids or anyone who knows how. It is easier than you think and it IS the future of our business. The name of the company is TextmyMls.com and it is great. Eventually everyone will be doing this. I am including the Features and Benefits of this system. If you still have questions about texting or this program please feel free to contact me at the email below!

What is Text My MLS?

It's a value added service for Listings and Lead Generator. 

It is TEXT messaging and Caller ID capturing!  The concept is proven.   The 800# call capture application has been successful for over 20 years, but now with our new "TEXT" application we are changing the industry.

  Combining our application with print, radio, TV and yard listings, we are getting huge results!

For sample text:                                   Text: MLS1000 to: 70734

 Text My MLS is a web based system that provides information and pictures via a cell phone text service to interested home buyers.  A code identifies the property.  This code is displayed on listings, signs, and print advertising.  By sending a text to this code from a cell phone a person will receive a return text of pictures, home description, and contact information about the property the code identifies.  The cell phone's caller id will be captured and sent to you.

Features and Benefits of MLS Texting

Flyers are wasteful and ineffective in this technological age. Here's why MLS Text Messaging is a must for your firm.

Let's say you have an agent with 10 listings. The agent puts flyers in every one of the listings weekly.  The agent is allowed to make 50 color flyers per listing per week. 10 listings x 50 sheets per week is 500 sheets or 1 case of paper per week. 1 case of paper is going to cost you or your agent if they work from home, $20-$30 minimum more likely $30-$40 If we go with the lowest amount $20 per case that is $80 per month for just one agent. What if you are in an office of 50 or more? If most of your agents work from home this program could save each one of them hundreds or even thousands of dollars.

From a financial standpoint this is a waste of money. From an ecological standpoint it is a complete disaster. Why would we continue to destroy trees and hurt our environment with tons of waste, when a more ECO friendly Cost effective alternative is available?

For you

·     Money saving, no more cases of paper to buy and haul and store.

·     Save your agents TIME & MONEY for gas and delivery of flyers.

·     ECO Friendly See Above (Much less paper needed now)

·     Less Ink to buy (ink is expensive)

·     Less Copier wear and tear less in repair calls.

·     No More soaking wet flyers stuck together

·     No more driving across town to find all your flyers strewn all over the yard.

·     Instant Text messaging to the requestor with Broker/Agent info, Up to 160 word description and 3 pictures.

·     Call Capture and reporting sent to phone via text or email.(can be sent to the broker as well)

·     More warm leads than with flyers.

·     Marketing tool for agents.

·     Median Home buyer age 38, Median Texter 35. They are the same market.

  

For your customers

·     Every listing will have a text message attached to it.

·     All texts can be updated instantly. (no outdated flyers with bad info)

·     Your clients will know exactly how many people are requesting info. On their property.

·     No Flyers thrown about the yard from weather or outside influence.

For Info kjennings@brightvisiongreensolutions.com
Kurt Jennings
2:03pm • #9
OCT
04
2009

Check out www.flyeronachain.com. I've been using them for a lot of my listings.  I upload my flyer to them and they make a permanent flyer out of it.  Once I've attached it to my sign, I never have to check for flyers.  Its saved me a lot of time.
Ryan
4:17pm • #10


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Jerry Becker - Littleton, Colorado

Littleton, CO

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Jerry Becker and Associates

Address: 8201 Shaffer Parkway, Suite B, Littleton, CO, 80127

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