CULTURE really does matter.  What is your business's culture?  If the owner hasn't set it, have the employees?  Is the culture best for business, or is it an accident?  At ActionCOACH, Brad Sugars has done a great job defining fourteen points of culture that guide the company and the coaches...and they're spot on for quality, accuracy and results!

At ActionCOACH, our third point of culture is INTEGRITY.  Here's what integrity means to ActionCOACH and to me:

"I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep.  I communicate potential broken agreements at the first opportunity and I clear up all broken agreements immediately."

Imagine how good it would feel to spend money with businesses who keep their promises and don't make excuses for their mistakes.  How do your clients view your practice?  If it's a practice with integrity, you are more likely to have a client for life.

For the first point of culture (committment) (the beginning to this series of sorts), please see: http://activerain.com/blogsview/567470/Culture-What-you-believe

For the second point of culture (ownership), please see: http://activerain.com/blogsview/568737/Culture-What-you-believe