As a real estate trainer I firmly believe that listings are the name of the game. If you didn't hear me say it well here it goes again, "LISTINGS ARE THE NAME OF THE GAME!"
Did you ever stop to think that the tools you utilize in attracting real estate buyers may very well increase your sellers at the same time?
If you use these tools to their fullest...one real estate listing could be worth millions in additional business!
Let's think about this:
- Signs-Oh the value of a real estate sign and riders. If you track your marketing you will know usually it's sign calls and then Internet that generate your additional business.
Real Estate is a numbers game so the more signs you have out...you increase your odds with something so simple yet so important. An extra real estate sign or two may get your phone really ringing and not just buyers either but eager sellers too.
Sign riders- Pending and Sold-use them and why not? Your offer is now a contract and all contingencies are removed. A pending or sold rider..can be placed on your listing to remind neighbors..you don't just list them..the ones you list do go under contract and do sell. After all anyone can list a property but it takes an expert with proper pricing, the right marketing and most of all sales skills to get that property closed. So use your pending and sold riders.
Just remember just like anything else in real estate timing is everything.
- Brochures-less is more! Why would you allow a brochure to sell a property for you. In most cases you divulge too much info in print...less is more....they've made a judgment based on a single paragraph and some photo's. Is that fair to the seller?
Why not use both sides of a brochure..the front for your current listing and the back for 6 others. Let's get real..in most instances when the brochure box is empty it may not necessarily be a buyer grabbing them..often times..its kids or its a potential seller or even someone in the neighborhood..show them what you do on both sides of the brochure, a terrific farming tool!
- Open Houses-They aren't just for buyers you know?..do it up right. Send announcements and advertise it on line but most of all let all the surrounding neighbors know.
If you do a great presentation... with advertising and marketing..you will find sellers walking through the house.
They may not sell today but down the road..they will need a real estate professional.
A great example is one of our associates Joy Mitchell combined an open house with an Art Show..well the property is under contract and she has had some seller inquiries. Believe it or not...open houses is another form of farming.
- Marketing-You want more listings than FARM...FARM...FARM..just listed, just sold, market reports, newsletters, what about buyer ads? Yes farm..farm..farm..there as well.
- KNOW YOUR STATS
In any market I would be farming..farming for more business...more sales and definitely more listings. If I was down to my last dollar, I would be farming!
If I only had one choice for print marketing....guess what it would be? FARMING Farming needs to be consistent..just like selling..seller's look for this and thanks to the Internet..seller's are smarter than ever.
Some potential seller's can't wait to get your materials.
- Pre Listing Presentations-How could you live without one?
I call it the assist just like a basketball game.
Pre Listing Presentations-remember 1st one in...leave it with them...last one in..drop it off in advance.
Let them know what you are all about.
It might save some time..some formalities and gain an additional listing or two.
Who knows your pre-listing presentation could end up in someone else's hands maybe your very next listing appointment or your future seller.
While some would say, we need listings for when the market turns around but why wait until then? You ALWAYS need listings to have something to sell..why not increase your odds..utilize the same tools to attract buyers and you will see that some real estate listings could be worth millions in additional business.
Disclaimer: The opinions expressed by The Activerain Network and it's members and those providing comments are theirs alone, and do not reflect the opinions of Midori Miller AKA Daytona Real Estate Trainer and CENTURY 21 Sundance Realty. Midori Miller and CENTURY 21 Sundance Realty are not responsible for the accuracy or content provided by The Community.
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