I am a firm believer in that providing a quality digital package,combined with unlimited distribution on the www is a necessity in marketing real estate. I am wondering though, who out there has had true success with actual videos, not virtual tours....but video, either with or without sound, in truly more than attracting buyers, but closing sales?
Last weekend I was with buyers who were shopping in the $2-4m range in Incline Village.They picked the properties that they wanted to see from viewing online. They also eliminated potential properties based on their online selections. These Buyer's made a comment about one of Lexi Cerreti's (Chase Incline)videos.They preferred the video, more so than the house. The interesting note was that they complimented Lexi, and were very comfortable with pointing out what looked better on video than live. So,would like to hear who is using affordable, quality video, and are your Buyer's responding, more so than to the quality virtual tours?

After attending the INMAN connect technology conference in San Francisco, there is no doubt about it, that video is the platform for marketing real estate now and the future.With the next generations of 20-30 somethings all engaged in social networking on MySpace, Facebook, and engrossed in Youtube and like media, this is the new way for screening and shopping for homes. So get your flip cameras ready and be ready to build this into your marketing plan.