Tooting your own horn is very necessary to those in the real estate industry. You must convince prospects that selecting your services and marketing techniques is the wisest choice they can make.
The internet provides a marvelous way to toot your own horn in a big way.
Begin tooting at your home base, your website. Talk about you, what you do, and why you do it better. No one is going to believe you provide better service or skills if your website does not provide better information than your competition.
Visit your competition and then do it better. Most of us are very good at critiquing; so play real estate critic "for a day". Visit websites, blogs, real estate articles and press releases and then simply do it better. Become a virtual buyer or seller and choose "your" agent based on their internet presence and the quality of their website. Who did you choose you?
Toot your horn on your blog. You do not have to be blatant. Just share what you know, what you do and what you love best - real estate. Talk about the community, the real estate industry and homes and neighborhoods.
Toot your horn by writing articles that will be published on the web. This is a great forum for making a positive contribution to the industry and to show off your expertise and knowledge.
Toot your horn with a press release. Press releases via the internet are much different than those that come off the printing press. A printed press release is released once and then quickly disappears. The internet offers longevity to a press release; so take advantage of it. There are free internet services that you can submit a press release to. However, most of the time you get what you pay for. I would advise using a company that specializes in this type of service. Go to Google and type Online Press Releases in the search box. There's a ton to choose from.
Do you believe that if there were more agents like you that the industry, clients and customers would be better served? Do you believe that you would be a great example for others to follow? Do you believe you would be a great mentor?
Then toot your horn! Make your toot heard all over the net!
Comments(1)