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8 Comments on Huge Real Estate Marketing Opportunity: cuts in traditional media... like the LA Times
Chris - Good point in that blogging is revolutionizing the PR Media arena. It will be interesting to watch how this new approach is going to play out down the road. Will it hit a dot.com bubble bust or actually become a major player in the mainstream??? Time will tell.
Hey Kevin.
Ultimately, its' about the content... so probably not a bust.
The good content will survive and thrive. What people should undestand is that one persons' good isn't anothers, so this shouldn't be intimidating. Show knowledge and enthusiasm and you'll eventually have a market for your coverage.
People need content to be informed and Google needs content to be the best conduit for timely and informative answers to a search.
"What is written without effort is in general read without pleasure." -Samuel Johnson
Chris :-)
I hate to say this, but I get my news from the internet and RSS feeds, and from AR. We still get a daily paper, but I seldom look at it. I do have it in RSS.
People go to search engines, Craig's list, Realtor.com, etc.
Our local paper has reduced the real estate section and combined it with business.
The economy of news and print media is changing fast. If the internet is free, who will pay for the news reporting?
And I think writing for the most part died with Samuel Johnson. (A few exempliary exceptions. Do you ever read something and ask how can someone write that well - balance and force of words?)
Richard
Yep, me too. Drives my father crazy to think people won't read the New York Times cover to cover :-)
I started a company in Jan 2002 with some people based upon our belief consumers of content would simply aggregate the news and the advertorial information they wanted via feed subscription. Custom- creation of their own newspaper via incoming feeds.
We were trying to help every small business advertorial blog right through their yellow page listings. The folks over at yellowpages.com did us a solid by supporting us with access to their yp database. We offered an antiquated news reader too.
MyYahoo or Google Reader make that news reader experience pretty nice nowadays.
Chris, I to still get our daily paper. I will admit that I get the majority of my news via internet. I think this is a beginning of a shift in the way we receive our news.
It definitely is Frank.
And I [for one] like the shift because when I go to my MyYahoo account and/ or my Google Alerts account I know the news is going to be based upon what I want... and not what the editor at the New York Times says I should want.
Not to sting the editors because they have tough jobs and generally do them great, but things are changing in ways that help us all edit our time and information. And, we have less time but we need more information.
What's more, the cost to create content and the difficulty one had to distrubute it has changed. Threre's no longer any barrier or constraint. We all have valuable knowledge of something; we can all publish it; it can all get to where it's wanted/ needed.
So, there will be more content than ever to choose from... AND to be informed by.
Chris,
I was surprised to read about the LA Times Real Estate section biting the dust. Guess I shouldn't have been, though.
Mike in Tucson
Hi Mike.
I believe they're still covering Real Estate to some degree, but with less of the emphasis.
The bright side is, as marketers, there are low cost means [ = blogs] to step in and cover real estate & community locally and to become a valued source.
In bullet no. two on fresh ideas for real estate blog content we suggest,
"As a strategy why not go so far as to notify the local newspaper of your Blogs existence. Newspapers are challenged for content these days so they're always looking for good resources. If not just a list of good local blogs with links, comment on their blogs. One way or another, someone will be recognized locally for Real Estate knowledge in the local news. Get proactive and it might just be you."
Thanks,
chris
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