Special offer

Mr. Seller, the Letters are no Longer Warm and Fuzzy.

By
Real Estate Agent with Remax Services 3122573

1Not long ago, when multiple bidders were all purchasing in Frenzy, the truly Desperate Buyers resorted to writing love letters to the Sellers.  We all saw their hand written letters of being a First-Time Buyer chasing the American dream or of Families needing more space.

Today's Real Estate Market, however, calls for a different kind of letter, no more Warm & Fuzzy Letters but more like a cold splash of water.   So Active Rain, do you think letters like this will help Sellers to stop "Living The Dream "

Dear Seller:

I'm writing to let you know that I would like to make a bid on your property.   I love the area and am committed to buying a house nearby. And your home fits my needs.  But given that my offer is well below your asking price, I also feel I owe you an explanation.

First, consider the big picture. Nationwide, home prices in the first quarter of 2008 fell 14.1 percent compared to only a year ago, according to the Standard & Poor's/Case-Shiller U.S. National Home Price Index.  That's the biggest decline in the 20-year history. And just in case you're wondering, during the housing downturn of the early 1990s, the decline was never worse than 2.8 percent.

Not only that, earlier this month, the National Association of Realtors pointed to the huge number of existing homes on the market. As of the end of April, the total number was well over 4 million. At that rate we have an 11 month supply of properties currently on the market.  So buyers have options right now. A lot of them.

I'm no different. Your home is great, but it isn't unique. Few homes are. I know this may be hard to hear, since you've spent years creating memories here. But you may be waiting a long time if you hope to find a Buyer with the same emotional connections that you have.

We all read the headlines.   It will be tempting to view my low bid as an insult. Please don't make that mistake. Your home is genuinely appealing, and I wouldn't have written this note unless I was serious about buying it.  Oh, and one more thing. You presumably need someplace to move. My guess is that you'll find these same points compelling when it's your turn to buy. You just might succeed in buying for a better price, too.

I look forward to hearing from you soon.

Yours Truly,

Today's Buyer in 2008 

Posted by

 


Kathy sells South Florida!

Kathy Hyatt, CRS-ABR-GRI
South Florida REALTOR®
RE/MAX Services 
(954) 347-0244

Comments(15)

Michael Shankman
Award Realty - Las Vegas, NV
Selling Las Vegas 702-498-3383

the letter is only good if the house is overpriced..if it is priced right and you come in low, who knows?

Aug 05, 2008 07:02 AM
Patrick Lambert
ALLY Real Estate - Waikoloa, HI
Hawaii Real Estate Expert

Aloha,

Very good. In fact, it sounds like me on a listing appointment!!! Really. I don't soft sell a thing and am straight up and honest.

Have a great day.

Patrick J. Lambert R/S

Century 21 All Island Hawaii

www.patrickjlambert.com

808-937-1188 direct line

Aug 05, 2008 07:06 AM
Steve Glose
Keller Williams Legacy - Orlando, FL
TRC, CIPS, 407-616-7286, Orlando Real Estate, Orla

The letter is well written and could work with the right type of seller.

Aug 05, 2008 07:06 AM
Pat Haddad, ABR, CRS, ePRO, GRI
Keller Williams Indianapolis Metro NE - Carmel, IN
Carmel, Fishers, Westfield IN Real Estate Expert

Great letter Kathy.  Really puts things into perspective.  Most of us out here try to convey this information the best we can.  I would love it if a buyer really would send a letter with their offer.  So tell me, was the first part of your post true?  Buyers in your area actually used to write the seller a letter trying to convince them to accept their offer?!

Aug 05, 2008 07:07 AM
Lori Lincoln And Associates
Top Agent Serving Dighton Taunton, Rehoboth and more! - Taunton, MA
Top Agent Taunton,Dighton Rehoboth &more

What a great letter. Good idea for a seller to see something like this.

Aug 05, 2008 07:09 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

It depends on where they are selling. My listing just went pending after FOUR DAYS on the market. We got full asking price. It does happen sometimes.

Betina

Aug 05, 2008 07:09 AM
Edward Fox
Joe Wiessner Realty - Hammonton, NJ

Hi Kathy-can I ask where this is from, and if I can have permission to use a variation of it in my own letters to  home owners that I already send letters to...I'm also an investor that farms specific areas for properties that need to be sold (ones that are not FSBO or listed)

it is a pretty good letter for the investor side of me.

Thank you for the sample

 

Edward Fox

Aug 05, 2008 07:13 AM
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

The first offer has now become a "probe" to see how desperate the seller is. This is what I tell my sellers who are insulted and do not want to counter

Aug 05, 2008 07:23 AM
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

What a great idea.  Offers are just feelers to test how motivated the seller is.

Aug 05, 2008 07:26 AM
William "Billy" Strickland
Realty Executives Liberty - Hinesville, GA

Nice add.. great ideas for sellers..

Aug 05, 2008 07:28 AM
Jack Climer
Jack Climer Realty, LLC - Springfield, MO

Perfect. Seller beware..

Aug 05, 2008 09:59 AM
Kathy Hyatt ~Plantation, Davie, Sunrise REALTOR
Remax Services - Plantation, FL
Broward Realtor Selling Plantation,Davie & Sunrise

Hi Ed,

I got this from the ERA Website, I would not think there would be any harm, so go for it! 

 

Aug 05, 2008 10:03 AM
Jesse Acevedo
Ace Realty & Investments - Plantation, FL
Jesse Acevedo

I think you should laminate that and put that "Letter" in your Realtor bag of tricks.  You never know this could actually come in handy on a difficult listing appointment.

Aug 07, 2008 05:14 AM
Robert Mulvaney ii
ERA Ace Realty & Investments, Inc. - Plantation, FL

I am laughing so hard because I actually have a Buyer who almost has this same mindset.

Aug 14, 2008 04:37 AM