I have been given the task of conducting our weekly office meeting tomorrow and the topic suggested is Real Estate Investing. I have put down a few thoughts to talk about and have found that a good way to organize my thoughts for a class, meeting, etc. is to post a blog about it! Sounds crazy, but it gives me a good outline and gives my peers somewhere to turn to if they didn't take notes or were not able to attend.
To begin with let's discuss, why is Real Estate Investing so important?
These are my top reasons to invest in real estate:
1. It's a tangible asset. You can see it and touch it. Unlike a stock certificate it is real.
2. It's a great way to leverage your finances. If you buy an investment property for $150,000 and put $30,000 down (20%) and five years from now it has increased in value to $180,000, you have now made $30,000 on your $30,000 investment or 100%. Or if you can purchase for 10% down or $15,000, and it increases by $30,000 in 5 years in value, your return on investment is 200%!
3. Tax benefits - you can offset some of your income with your real estate investments and you can depreciate this asset - make sure to talk to your CPA.
4. Cash flow - if you purchase a home and the payment is $600, while you rent it for $900, you have a $300 a month positive cash flow.
5. It's accessible - anyone can purchase real estate
6. It's improveable - you can rehab the property and built sweat equity which means it adds to your net worth.
7. It's appreciable - I know it doesn't feel like it right now, but historically real estate has always appreciated. The market will come back and when it does those that have invested in this downturn will reap the rewards.
7. You can be creative with your purchase. This is hard to do in the stock exchange, but with real estate you purchase on lease options, seller financing, you can also purchase fixers, rehab them and flip them. There are many options when purchasing investment properties.
Next, let's talk about why you are not investing in your profession? Why is it not part of your budget as an agent? Is it money, time, fear....do you not know if this is a good time to invest? THIS IS THE TIME TO INVEST! RIGHT NOW! In our inventory currently there is a tremendous amount of opportunity.
And if you are not ready to invest, are you working with investors? I know you're getting calls from investors and what are you doing with them? If you don't want to work with them, send them to us - The Mode & DurhaM Team! We love investors and have worked with many over the years.
Even though in 2006 the real estate market nationwide was already in a slowdown, there were still 1.6 million properties sold to investors. The average sales price was $150,000.
- 54% of these investors used Real Estate agents
- 66% said they would buy again within the next 2 years
- 12% said they would flip within a year
- 63% bought 1 property in 2006
- 23% bought 2 properties in 2006
- 9% bought 3 properties in 2006
- 2% bought 4 properties in 2006
- 2% bought more than 5 properties in 2006
- 32% PAID CASH
Wouldn't you like to be part of some of the commissions on those 1.6 million properties sold? If you don't start learning how to work with investors now, you will miss out on an opportunity. Investors are going to be part of what turns this market around!
So now, how do you find investors to work with?
- Attend Real Estate Investor meetings - there are REI meetings locally monthly - and go to real estate investment conferences
- Meet and network with real estate attorneys and CPAs. Investors look to both for advice and guidance in their investment transactions.
- Newspaper advertising and internet advertising - a good portion of the for rent ads are real estate investors - call them and see if they are interested in purchasing more investment property
- Attend real estate auctions
- Hold Millionaire Real Estate Investor Seminars - use the MREI Book and system for your seminar. It's a great tool for us from Keller Williams Realty.
- Real Estate investment websites - chat or blog on real estate investments and investors will start coming to you through the internet.
- And don't forget your past clients! Now is a great time to help those past clients build their passive income through real estate investing. Get in touch with them, consult with them and they will be clients for life!
Once you find them, what do you do next? Consult them just like you would another home buyer. Ask lots of questions and listen to their answers! You need to understand why they are investing in real estate. Is it for the tax advantage, is it to build passive income for retirement, for their children's college eduction, to buy and flip, to buy and rehab to build sweat equity. Getting to the core of why they are investing will help you to determine the type and location of the properties they are interested in. Then you must act quickly - when an opportunity arises you must be ready to act and the investor must be ready to act, because we all know those opportunities don't hang around for long!
Now, you are asking how do I learn to work with investors?
The best way I have found is to invest yourself! You will get an incredible education through this process and you will be building your own passive income. My first investment was a great learning experience! I purchased a small starter home, 3 bedroom, 1 bathroom in the Tahoe Park area of Sacramento for $45,000 with $5000 down! I inherited a tenant, who decided I had no idea what I was doing, which of course, I didn't. He decided not to pay rent, we went through eviction proceedings, ended up in court and I learned a ton! Especially what not to do when evicting a tenant! I kept that property for about 18 years - I received great tax benefits from it and it was a great rental. I sold it 18 years later for about $250,000 - where else can you make $200,000 on a $5000 investment? It allowed me to exchange into 2 duplexes and another single family home.
Other ways you can learn how to work with investors:
- Read the MREI Book by Gary Keller -
I wish this book had been around when I started investing and when I started working with investors. And give this book to every investor you are working with - they will thank you!
- Real other books about real estate investing. FLIP by Gary Keller is another great book to read.
- Take some classes! Check out the classes at SAR, at our office, through your local junior college
- Learn Landlord-Tenant law in your local area
- Learn about rents in the local area. Check out www.rentometer.com to help you with current rental values
- Learn how to do a cash flow analysis on investment properties - go to www.MillionaireSystems.com for free downloads on investor worksheets
- Learn the values in your market; you will then know when there is a great opportunity!
- Partner with investors - you don't have to be just an agent in a transaction; you can become the investors' partner in it
- Learn about 1031 exchanges - our local title companies have classes on 1031 exchanges - make sure to attend
- Have a network of contractors that you can provide to your investor clients
- Join the Keller Williams MREI network - this is an opportunity to network with other agents across the country who work with investors
- Here are some websites to check out to learn more about real estate investing -
www.creonline.com
www.reiclub.com
www.InvestingTours.com
www.MillionaireSystems.com
www.BuyHoldWealth.com
Currently there are over 900 active listings in the Sacramento area under $100,000! That's an incredible amount of opportunity out there! Investors are coming back into this market and will continue to do so over the next few years.
For more information on investing, go to www.ModeandDurhaM.com. Take action today...now is the time to start investing in your own future! Don't be afraid to get started in real estate investing. Acquired knowledge will come and as it does so will your financial success!
Lori Mode, The Mode & DurhaM Team in Elk Grove, CA

www.ModeandDurhaM.com
I think you have it outlined very well. You should have no problem wiht that class.