The one thing that all Millionaire Real Estate Agents have in common is that they set clearly defined goals, and more importantly, they measure their progress toward achieving those goals weekly. By monitoring progress frequently they never allow themselves or their teams to stray very far off course and necessary corrections are quick and easy.  

Let me also be clear that MREA's put their plans in writing! They have incorporated their goals into both their Formal Business Plan and their Strategic Plan. They run and take their business seriously. Business, Strategic what?

Your Business Plan is where you want to go.

The Strategic Plan identifies specific actions(strategies) you are going to take, systems that you will put in place, etc. that will move you continuously toward meeting the objectives set forth in your business plan.

One of the common characteristics of highly successful people is that they are intensely goal-oriented. Successful people know where it is that they want to go in life, and they have a clear plan to get there.  Their "roadmap to success" is the list of goals that they have written down.

Goal setting is certainly not a new concept. We have all heard about the importance of having goals. For example, we know that Olympic and professional athletes have goals, and constantly strive to achieve them. Amazingly though, less than 3% of the population has a written set of goals. Furthermore, less than 1% reviews their goals on a regular basis.

Oh, and coincidently... (NOT!), less than 1% of the agents in our industry are Millionaire Real Estate Agents.

So what percentage are you in? Are your goals in writing or are they just wishful thinking? Are you continuously measuring your progress?   Why have written goals?

1. Written goals increase your odds of success.

2. Written goals increase your motivation to achieve them.

3. Written goals build self-confidence.

4. Written goals provide clarity of purpose.

5. Written goals move you steadily toward your goal.   Take time now to put your goals for the balance of 2008 in writing and mark your calendar to take time weekly to review your progress. (Don't put this off) Most real estate agents don't invest the time needed to put a plan in place.

If you continue doing what every other agent is doing (not writing down and reviewing their goals) you'll be just as unsuccessful as the rest of the 80% who are not making a living.   Remember also that all plans require some lead time to implement. So you should have your 2009 plans completed by the end of October.  

   The link below shows the categories that MREA's set goals to meet and measure continuously.  

The 8 Goal Categories  

Best wishes for a profitable and productive day,

Bill Wagner

609-432-8005

billwagner@kw.com