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Hi Kirk,
I tend to agree with your accessment but believe, at leas for me, that I have not yet learned to maximize its potential. There are a number of business options such as linking to a "Linked-in" profile, a variety of real estate groups where listings can be posted, etc. It takes lots of time, trial and error and patience which I haven't had. I'm still hopeful that Facebook will prove as great an asset as Wanna Network or Yaerd.com. If you learn any new tricks on Facebook please post them and I will do the same.
Ciao!
Darren Prine