In today's market, a professional real estate agent owes it to the seller to consider and present all options for selling a property, especially when it has been on the market for a while. Accelerated Marketing can be one of those options.
There's a popular perception that "Auction" = "Distressed Property." That's a holdover from the Depression and the downturn of the 1980's, but no more true today than the idea that direct mail is the only way to advertise.
In reality, "Auction" can mean "Non-contingent, NO closing costs, NO commissions, NO inspections!" Doesn't that sound better to the seller?
Bidders at an auction know they are going to pay only what they have to and are comfortable with, and sellers know they will get the best price possible. The point is, a creative and experienced auction company can create a buying audience of qualified buyers, build interest, and create urgency. In other words, do some Accelerated Marketing!
These days it's not unusual to see multiple properties on the same street for sale. Sellers are competing with each other.
It's hard to sell in this situation but suppose all the other listings have realtor signs out front, and one property has an auction sign. That auction house is proclaiming it will be sold at a specific time on a specific date. As a potential buyer, why would you not come to that sale? We humans love to get a better deal, and "Auction" says we have a chance at doing better than bargaining with the owners of the other properties for sale.
In fact, that's exactly what happened earlier this week. As you can see, the purple and black TRACauction sign is on a busy road advertising three commercial properties that had been on the market for about 10 months. We held the auction and two of the three properties sold! For the seller there is a 30 day settlement.
Many Realtors® are not familiar with the options available with auctions, and so don't offer them to their clients as an alternative. Auctions allow you to customize terms and conditions the way you and your seller want them, and there are different types of auctions to choose from. Why not put the auction tool in your real estate toolbox? More Details www.TRACauctions.com
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