When you sell a house do you give your clients a thank you / closing gift? If so, what do you give?
I, more times than not, will give my customers a token of my appreciation. The "token" will vary from client to client. Most customers will get a gift certificate to Home Depot or something of that nature. However, I had close friends of mine buy and sell two VERY expensive homes with me in 2004. I gave the family (well kids) a play structure for the new back yard. It was an expensive gift. But these customers have given me millions of dollars of business. I looked at it as an investment in my future. That investment has paid off. They want to list their house in the spring of 2007 and upsize.
An agent I know always pays for a home warranty for her customers. She says that she writes a personal check at the closing table so that her clients know that she is personally paying for the "gift".
One of the very seasoned agents in my office is 100% against giving gifts to his customers. He said, "When I go to the dentist, the dentist doesn't give me a thank you gift for my business". He thinks that it devalues what we do for a living. In some instances, I understand where he is coming from.
However, for me, I give gifts.
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