As an real estate affiliate I too am suffering in today's market. After having a fairly busy spring the business of Home Staging has come to a crawl. So, I say to myself how can I adapt to the current real estate market to help out both home owners and real estate agents while still keeping myself in business? Most of the homes on the market today are REO's so that's where I'm going is to help stage and sell those listings.
How about staging just for an afternoon so you can get some great marketing photos. Now that's a great way to help an agent with their photos. Or lightly decorate a house for 2-4 weeks, during the most critical selling window so the house has warmth and appeal when shown.
If you're an agent and have a vacant or REO listing read on. According to the NAR vacant homes that are staged sell 78% faster than empty. Also according to NAR 87% of home buyers do research on the Internet prior to contacting an agent, the trend is up from 84% just a few months ago. Marketing photos of empty rooms are far less appealing than staged ones. Most people make purchasing decisions based on unconscious needs and wants, people buy what is missing in their lives and tend to buy with their hearts. Staging, merchandising, a listing will help people have a positive memory.
I have come up with 3 levels of short-term, cost effective staging packages to help you with marketing your vacant listing. Many REO's sell quickly with multiple offers, if you want people to select your listing have your marketing photos staged first. As an added service I can also take the pictures of your listing while I am there to save you time.
If we want to stay in businessduring this down market we must all change our business profiles and do as the Romans did!