Recently, a client of mine asked if I could start running ads for her house in the local newspaper. I explained to her that my internet advertising was much more effective, and cited the numerous studies that have proven such. It got me thinking, though... how much of a dinosaur is print marketing?
I think that it all depends on the TYPE of marketing that you do. If you're just running image ads, or ads with no direct response marketing aspect, then the ad is basically pointless. On the other hand, direct response marketing still has a place in the print ads.
I'm still going to keep my houses out of the print ads in the newspaper, but perhaps it's time for me to run a few more direct response ads. There is still some readership of the newspaper that would react to those ads, I would assume.
What are your thoughts on it?
Bill Kennedy
Greenville SC Real Estate
http://www.billkennedyteam.com
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Our office tracks it's advertising budget very closely and as a whole we are still having some success with the Real Estate Books, not so much with newspapers and other print ads.