What is a 33 Touch Program? AND how can I simplify it?

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Education & Training with Marketing Artfully
http://actvra.in/4MWc

33 Touch - Direct Mail Piece Photo

A 33 Touch program is Gary Keller's (of Keller Williams fame) description of what you should do to make a significant impact on the people in your database. These contacts come in the form of phone calls, emails and direct mail and they are set up to happen approximately every eleven days.

I found that when I was an active realtor that this was really pretty convoluted. I used Top Producer and every day it would tell me that I had 6 phone calls to make, 3 emails to send and 7 postcards to mail out. I would then have to make sure I did those things EVERY DAY. I am the world's worst secretary so this was NOT my forte!

That being said, I figured out how to do a 33 Touch the simple way! Same results, just not so complicated.

Easy 33 Touch Schedule

1st Tuesday of the month - Start calling your database - this gives you 30 days to make those calls.

2nd Tuesday of the month - Send out an email

3rd Tuesday of the month - Do something networky, take a great client to lunch, take some popbys to clients, just do something that will get you in contact with someone in your database

4th Tuesday of the month - Send out a direct mail piece to everyone in your database. The same piece, DO NOT OVERTHINK this!

There you go! From an hour a day / 30 days a month to about 3 hours a month (except for your calls, you ARE doing your calls aren't you?...:)

PS - I know, this is MORE than 33 Touches, it is more like 48!

PSS - If you would like some help visit www.33Touch.info

 

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Tags:
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Rainer
1,601
Mimi Patrick
Star Title Partners - Palm Harbor, FL

Great Post! I know that the touches work, we have done great with that in our business too!

Aug 10, 2008 11:29 AM #7
Rainer
71,135
Jim Fischetti
The Fischetti Group/Keller Williams - Wake Forest, NC

Terrific. Great job, very practical and useful information.

Good luck in your business.

Aug 10, 2008 12:33 PM #8
Rainer
69,043
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

It is MUCH easier to do something once a week that is focused rather than doing everything / everyday! Thanks for the nice comments gang...:)

Aug 10, 2008 04:17 PM #9
Rainer
78,793
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Military Relocation Expert

You get bookmarked as we have a class on this on Wed.  I need to really pay attention and execute the proven results more often.

Aug 10, 2008 08:42 PM #10
Rainer
69,043
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

I got bookmarked!!!! Hope that helps with your class...:) Let me know if I can add anything!

Aug 11, 2008 06:41 PM #11
Ambassador
519,513
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

I'm a huge 33 Touch Program groupee....I use a handwritten newsletter (emailed) so could scratch off 12 right off the bat.  I use birthday cards, client appreciation events, pies/pumpkins and a host of other things and I run about 85% of my business off of referrals so I know it works.  Gotta love Keller Williams for what it teaches us!

Aug 11, 2008 08:33 PM #12
Ambassador
615,797
Roland Woodworth
Keller Williams Realty - Clarksville, TN
Short Sale and Foreclosure Resource- SFR - Clarksv

Tara: Gary has a really good system.. If your way works... this is good...

Aug 11, 2008 09:29 PM #13
Anonymous
Brian P. Forrester

Hey there TJ!

I have to say that I am living, breathing example that the 33 touch works.  I can track back to where my business comes from and calling behind my monthly mailing always resulted in some sort of business.  Thanks for making this easy.

Aug 14, 2008 07:18 AM #14
Rainmaker
389,753
Dan Brudnok, REALTOR
Keller Williams RE- Exton - PA License Number #RS225179L - Downingtown, PA
SRES, e-PRO,ABR,GREEN,CSP

Tara,

Thanks for the detail....looks easy and the best part is that it works...

Aug 14, 2008 07:33 AM #15
Rainer
69,043
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@ Brian - how great to see you here on the rain!!!


@ Dan - The 33 Touch is a BRILLIANT concept, just had to find a way to do it that would not make my head explodes!!!

Aug 14, 2008 08:47 AM #16
Rainer
7,117
Sheila Santini
Waterfront and Boaters paradise Realtor! - Tarpon Springs, FL
GRI

Great post! We totally believe in the 33 touch around here! Keeping in front of our clients is vital!

Aug 15, 2008 10:56 AM #17
Rainmaker
630,263
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Thanks for the reminder - I have heard all this before, but have never activated it in it's entirety.  I know that I need to stay in touch with prospects and past clients a lot better than I currently am.

Aug 15, 2008 04:04 PM #18
Rainer
82,491
Justin Williams
Independent - Virginia Beach, VA
Loan Officer

Great Post and Great Reminders.  It is very important to keep trying to reach out and touch base with people often and many times we forget or become too lazy or even angry with the market.  This is good post for new and old people in the business!

Aug 29, 2008 07:23 AM #19
Rainer
69,043
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@ Justin - thanks! I try to do as I say but even I have to write a post about it from time to time so I don't forget...:)

@ Troy - Start today, don't think about it just send an email to your database. Take action man!

Aug 29, 2008 08:40 AM #20
Rainer
120,479
Carol Swain
Keller Williams Real Estate - Langhorne, PA
Realtor, -www.swainsells.com- Bucks County, Pa

I live by the 33 touch marketing campaign.  Gary Keller hit the nail on the head with it.  I think the phone calls to your database is a great reinforcement.

Aug 31, 2008 09:34 AM #21
Rainmaker
25,620
Susie Genet
Chinowth & Cohen Realtors - Tulsa, OK

Very nice...  the simpler the better!  Thanks for sharing.

Aug 31, 2008 09:37 AM #22
Rainer
69,043
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@ Carol - I was not a big caller but did A LOT of direct mail and some emails. If I had added a call it would have made a huge difference and the sad part is that I am GREAT on the phone...just don't utilize it.

 

@ Susie - Amen sister - I am the worlds worst secretary and having to do all different things each day made my head hurt. Knowing I had one thing to do 4 times a month made a huge difference to me!

Aug 31, 2008 11:16 AM #23
Rainmaker
17,858
Lisa Bailey-Harper
Keller Williams Metro Center Alexandria - Bowie, MD
Realtor - Metro DC Homes For Sale

I have used this since I joined Keller in April and have gotten 3 clients already.  I love this 33 touch program on top of everything else it makes it easy since the system does it for you itself.  Glad I joined Keller Williams.

Aug 10, 2012 03:19 PM #24
Rainmaker
2,223,192
Debbie Gartner
Floor Coverings International - Westchester NY & Lower Fairfield CT - White Plains, NY
The Flooring Girl - Westchester hardwood flooring

Yes, this is a very smart approach.  I do something similar in scheduling some of my social media updates on hootsuite.  I do 4 months at a time.  Thx for the tips here.  I may use a similar approach w/ some of the marketing I'm doing w/ realtors and my past customers.

Nov 22, 2015 10:35 AM #25
Anonymous
Daniel Akerman

I'm not quite sure how the author was using TP that made it take so long. Honestly, a 33-Touch with Top Producer should NEVER take 3 hours a day. Sending 3 emails using the Top Producer templates takes less than 5 minutes. If you AUTOMATE the email sending process, it takes no time at all -- TP will do it on its own. Sending 7 postcards, even if you have to print them out and address them, should take no more than 15 minutes. And making 6 calls should take no more than 30 minutes -- and that's assuming each call results in a 5 minute conversation! So, really, follow ups using a 33-touch system should take no more than 45-50 minutes a day.

The reason I prefer doing a Top Producer 33-touch to what's written above is that you can PERSONALIZE each email template beforehand to target your clients better, and increase conversion rates. You can have a 33-touch program for Buyers, for Sellers, for Investors, etc. Sending the emails out becomes nothing more than a few key-strokes. And, if you automate the emails to send automatically, you never have do anything at all with those!

Whether you use TP, Contactually, or some other Real Estate CRM, the whole point of it is to leverage the power of automating the process to free up more time in your day for calls to feed your database, and appointments to feed your sales pipeline. By no means is it the ONLY solution, but, when used correctly, I think it's the most efficient and flexible. Everybody finds a way that works for them, but this is certainly mine.

Feb 25, 2016 04:37 AM #26
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